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Surprising Income Increase by Tweaking Old Blogs

Warning: If you’ve been blogging continuously without taking a long hiatus, you don’t really need to read this post. You already know that responsive ads increase income.


By tweaking my old blogs during the month of August I realized a 1.7% decrease in traffic and a 74% increase in income! Don’t be too impressed. My dollar amounts are rather low so as I’ve said in the past, when the numbers are low, always talk in percentages. It’s a lot more encouraging.

My original goal was to clean, categorize and combine my old blogs. However as I started the process I realized completing that task in 30 days was just impossible. Well, maybe it was possible if I sat at the computer for 24 hours a day every day for 30 days, but I didn’t think my body (or my hubby) would like that very much.

Changing Blog Priorities

Since I couldn’t complete the original task in 30 days, I switched my priorities. I decided instead to update the Google ads on each blog to accommodate the current mobile technology. Apparently while I was away from the blogosphere, desktops/laptops lost ground and mobile devices became the dominant source for page views.

Google, as expected, kept up with technology and created responsive ads that automatically resize to accommodate the various screen sizes of mobile devices. All of my blogs (including this one) was stuck in the rigid stone age with non responsive ads. So, for the latter part of August I spent my time replacing non responsive Google Ads in favor of responsive ones.

Rendering of Responsive Ads

Still a Spreadsheet Geek

In true NJFM style, I created new spreadsheets to track not only my progress, but the results of my progress. This time, however, instead of using Microsoft Excel, I decided to give Google Sheets a try (yes, I’m probably the last Microsoft Excel holdout). I was pleasantly surprised at how easy Google Sheets was to use. The ease of use wasn’t the best feature, it’s portability was what really sold me. Being able to access my spreadsheet from any device is a time saver.

NJFM Spreadsheet with Google Sheets

In all honesty, using Google Sheets and Google Docs wasn’t my idea. When I mentioned to my daughter I was still using Microsoft Word and Excel, she didn’t say a word. She just used her thumb and index finger to form the letter “L” and held it to her forehead. Yep, the brat called me a loser! Don’t tell her I said so, but I’m glad she did. It was the kick to the ego I needed to get me to let the old Word/Excel dinosaurs rest (I was using the 2000 version).

Back to the Responsive Ads Income Increase

I tracked my page views and income per blog during the month of September. I did manage to put up a few blog posts on 3 of my blogs, but that still left 11 of them dormant (and they’ll remain that way). By changing the ads on all blogs, even the dormant ones, I was very surprised and pleased at the increase in income. Funny thing is the dormant ones are earning more money than the active ones.

Fortunately, this go ‘round, I’m not going to allow the income sources cause me to veer from my goal. I’m currently interested in 3 blogs and 3 blogs only. In the past I spread myself too thin. It got to the point where I didn’t know which blog to focus on so they all suffered. Maintaining the blogs in addition to outside freelance writing obligations became too much and I lost interest in them all.

Writing Zenfully Slow and Steady

In the old days I set rather aggressive writing goals. I had spreadsheets of the number of articles per blog or writing site that I had to accomplish each week. Over time the goal to make money overshadowed the joy of writing. I’m older and wiser now. Yes, I still like to make money, but I’ve learned that I’m very happy with half of what I previously thought I needed or wanted. As such, I’m taking my time to write about what I want to write about.

Image from Freeimage.com

I’ll still employ SEO practices and follow the basic rules of blogging. I’ll continue to learn new things and write about them as I see fit. I never was a social media maven and never intend to be one. This is the beauty of aging. You get to know what you want and what you’re willing or not willing to do to get it.

I don’t care what anyone says, getting older rocks! I find I need less, want less and enjoy more. Don’t get me wrong, I still have my “would like to have” list, but the items on my list have changed. It’s more about doing rather than having.

What Will I Do with The Dormant Blogs?

At this point nothing. The blogs are dormant because either I’ve written all that I can on the subject matter, or I’m not currently interested in the topic. I’m not taking them down because my interests are cyclical. I know sooner or later I’ll become interested in them again, and when I do, I won’t have to reinvent the wheel. I’ll make the necessary updates and carry them forward.

Dormant Blogs

As a general habit, when writing blog post I include the date. I feel I owe it to the reader to provide an indication of how old the information is. This way she can continue searching to find a more uptodate information source.

Wow, this post was all over the place. I bounced from income to blogging to my philosophy on aging. If you stuck with the entire post, thanks for taking the journey with me. Hopefully future posts will be more focused. 🙂

BTW, the really cool images in this post came from Freeimages.com

{ 6 comments… add one }
  • Ignatius October 12, 2017, 9:55 pm

    Congratulations on the improved revenue! That’s great!

    • Felicia October 12, 2017, 11:58 pm

      Thanks. It was truly a welcomed surprise. 🙂

  • Vidya Sury October 13, 2017, 7:58 am

    How encouraging! 🙂 I love your spreadsheet-geekness, Felicia! Zen is good!

    • Felicia October 13, 2017, 12:48 pm

      Once a geek, always a geek! 🙂

  • Angela Woods October 16, 2017, 6:57 am

    So glad to see a post from you again. It’s been a long time.

    Also, congratulations on your income increase, no matter how small. Each dollar is a victory.

    • Felicia October 17, 2017, 10:56 am

      Hi Angela,

      Good hearing from you. Hope all is well!

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