Ok, my kids would answer that question differently than you or I might. The reason why I write about old things is because some people want information on old things. I’m learning not to pre-judge my audience. One person’s trash is another person’s treasure.
What am I Talking About?
I recently wrote an article about computer speakers that I purchased 4 years ago. I wrote about them because I owned them for quite some time and am intimately familiar with them. Yes, they are old, but guess what? Some people want information on those very same old speakers.
I wrote an article on even older pieces of technology and was very surprised at the amount of people looking for information on those relics. What I’m getting at here is not to encourage you to pull out your old Sega and start writing about it. What I’m saying is not to pre-judge your audience.
Our society glorifies newer, faster and better. Everyone wants to read about the latest and greatest in fashion, technology, cars, food and more. The latest fad is just that, a fad. They come and then they go. Some fads hang around longer than others, but eventually they go.
Old Things Hang Around
Sites like eBay and Craigslist wouldn’t be so popular if it weren’t for an interest in old things. Words like antique, retro or classic wouldn’t exist if only the new mattered. Someone looking to purchase old USB speakers on eBay would be happy to come across my article reviewing those very same old speakers.
Too many of us get intimidated at the new, the fast and the popular. Why write about an old BlackBerry when iPhones are all the rage? Why talk about shaking fresh raw heavy cream in a mason jar to make butter when there are so many new and shiny gadgets to make butter. Why write about victory gardens, vinyl records or using wax/mink oil to polish shoes? Because there’s an audience for it and if you know the topic well, why not tap into that audience.
We all have a few relics sitting around (I’m not talking about your significant other). Why not write about them and see where it leads. Let’s face it; you won’t have to do a whole lot of research. Write it up, stick it on your blog (or site) and monitor the traffic over time. It is my belief you’ll be surprised at the amount of attention these old relics garner.