About two weeks ago I made a small change on one of my blogs. I changed one of the Google AdSense ad block size from 300×250 to 336×280.
I had always shied away from large AdSense blocks because I never wanted them to take up too much of the screen real estate. However, the change in real estate from 300×250 to 336×280 is barely noticeable.
Results of Changing Ad Size
Since I had made other AdSense changes right around the same time, I had to pay attention to the click through rate (CTR) instead of the overall change in income.
Comparing this month’s CTR prior to the change and the CTR after the change, my CTR average increased by a little over 3%. That may not sound like much, but a 3% increase over time ads up.
My hubby refers to golf as a game of inches. Earning money online is very similar. Sometimes (very rarely) you hit a hole in one, but most time it’s tweaking and improving one stroke at a time.
I’m off to tweak the rest of my blogs.
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