Maybe it’s a bit early to share my latest discovery, but a few clicks in my Google AdSense interface resulted in a 62% earnings increase.
If you’re an AdSense publisher, I’m sure you’re familiar with the warning atop of your AdSense account. The warning tells you that your ads are displaying on unauthorized sites. The warning looks like this:
After seeing this warning for years (It seemed like years), I decided to look into it a little further. After all, AdSense had emailed me a few earning increasing tips in the past, I might as well see what this warning is about.
Horse before the Cart
I’m going to back up just a bit for those AdSense publishers who are not aware of the authorized site feature.
To prevent unscrupulous scrapers, spammers or other villainous fiends (sorry, was watching an old cartoon this weekend) from stealing your AdSense code, placing on their sites and clicking the heck out of the links to get your account suspended, AdSense implemented the Authorized Account feature. You can find the feature by clicking on Account Settings link located on the upper left-hand section of the Home page.
Once on the Account Settings page, scroll down until you see Access and authorization. There is where you set the authorization preferences. I learned the hard way that it really works.
One of my sites consistently received clicks, but I never received earnings. It took me months to realize I had not included it as one of my authorized sites. I lost quite a bit of income for that little oversight.
If your account is anything like mine, after your list of authorized sites, you’ll see a few sites and IP addresses that are not authorized. The sites look like this:
These sites are search engine cached pages. I researched the two IP addresses listed and they belong to Inktomi Corpation (aka Yahoo). In other words, they are legitimate cached pages of your blog/website. These are not spammer sites.
I always ignored the warning until I decided to get to the bottom of it all. I found this on the AdSense Known Issue site:
Message for Unauthorized Sites Persists on Homepage
Details: When using the authorized sites feature, any sites that you haven’t authorized will trigger an alert message on your home page. We currently consider any framed or cached pages to be unauthorized, including when a user searches using Google Images and your site is displayed via frame. We encourage you to add framed and cached URLs of sites you trust to your authorized sites list. We’re investigating ways to improve this feature.
After reading that, I decided to add the sites to my authorized list (always check the IP information before adding an IP address to the authorized list).
Results of Adding the Unauthorized Sites
I did this research around midday on Thursday of last week. That means half of my Thursday’s earnings are based on the old authorization list and half on the new. Not wanting to jump to conclusions, I waited a couple more days before performing an analysis.
Here’s the scoop. My AdSense earnings from Thursday to Sunday of this past week are 62% higher than they were for the same period of time the week before.
Milk, Spilling, Crying and Such
When I realized how much money I had consistently left on the table I thought about crying over spilt milk, but what good does that do? I’m happy that I made the changes and am encouraging you to do the same if you haven’t done so already.
I love it when small changes yield large results!