I’m currently knee-deep in a ton of projects. Actually it’s more like neck deep, and I’m a pretty tall gal. That means there are lots of layers of projects keeping me busy.
Anyway, between learning more about consolidating blogs, formatting ebooks for a professional look, formatting books for Kindle and PubIt, I’m also learning quite a bit about newsletters, email lists and Aweber features (not to mention that my brainstorming sessions are never ceasing).
On top of that, I recently came across an ad management tool. This tool, DoubleClick for Publishers (DFP) Small Business is an answer to a growing problem that I seem to be having. You see, increasingly I’m receiving requests to advertise on my blogs/websites. The requests are emails that go something like this:
I’ve recently come across your site and am impressed with the content (they never tell me which site). I have a client who is interested or I am interested in advertising on your site (sometimes it’s a link within the content or a link on the home page).
My client/I have a budget of $XX and would be interested in arranging an advertising partnership.
That’s not the exact text of the emails I’ve been receiving but you get the gist of it. The emails have been coming with increasing frequency, which is good (I guess). The problem is I don’t know how to or want to spend the time with managing ads. That’s why I use Google AdSense. Set it and forget it.
Enter DoubleClick for Publishers
In reading the Inside AdSense blog, there was a recent post entitled Ad Serving Explained. Not that I was interested on how ads were displayed, but the DoubleClick video caught my attention. Check it out for yourself.
The best part of the whole deal is that sign up is free. So, I immediately signed up and realized, “Whoa, I’ve got a lot to learn.” I have no problem with learning, but for some reason I’m in an obsessive learning phase in my freelance writing career. If I could boil everything down into liquid form to drink it or vaporize it to inhale it, I’d be ahead of the curve.
Unfortunately, drinking or inhaling isn’t an option so tacked onto the rest of the things I’m learning, I’ve got to learn how to utilize DoubleClick for Publishers to get the most bang for my buck.
Although this current learning phase seems a little overwhelming, I fully expect that it will pay off in the end. A year from now when I’ve mastered these tools, I’ll be glad that I took the time to grow.
Speaking of growth, what have you been learning lately?