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Google’s Panda Part Duex.5

The Panda PunchIt’s my belief that Panda has a 1, 2 punch. The first part of the punch is obvious in the form of reduced traffic. As I’ve mentioned in my last post, my Tidbits and Stuff site was smacked by the Panda. Traffic dropped by about 40% (Panda’s first punch).

Although Tidbits used to get a pretty decent amount of traffic, it didn’t make a lot of money. The most frequently visited pages on the site were the food pages. Food pages don’t make a lot of money. On occasion, visitors would read one of the higher ticket topics, but generally they were interested in how to cook steak.

Panda’s Second Punch

I have another site that didn’t seem to be affected too much by the Panda as far as traffic goes. As I looked at my weekend stats, last weekend , before Panda, this site received 1289 page views (according to StatCounter) while this weekend the same site received 1375 page views. With the miniscule increase in page views, you would think there would be either a miniscule increase in earnings or the earnings would remain pretty much the same, wouldn’t you?

Not the case. Here’s where the second punch comes in. Last weekend the site earned a little over $53 with AdSense. This weekend the site earned a bit over $41, an earnings drop of 22%. This less than positive anomaly also occurred after the first Panda algorithm change. Sites that were seemingly unaffected traffic-wise were affected financially.

A further comparison of my Infolinks earnings for the same site showed that last weekend the site earned $18.28 while this weekend the site earned $17.48. The 5% fluctuation is nothing for me to be alarmed about. The earnings were still within their normal range.

Back to the First Punch

Getting back to Tidbits and Stuff, the AdSense earnings do not mirror the 40% drop in traffic. The weekend before Panda, Tidbits’ I Love LucyAdSense earnings were $4.38. This past weekend it earned $4.06. My Infolinks earnings on the other hand, went from $4.67 to $1.82.

One set of figures makes sense to me while the other set does not. Who knows, maybe things will even out over time, but in the meanwhile all I can think of is Ricky Ricardo walking in the door and yelling, “Google! You got some splainin’ to do!”

Actually, Google doesn’t owe us an explanation.  They run their business as they see fit.  Similarly, we have to run our businesses as we see fit.  We can’t control Google, but we can sure control what we do to help neutralize Panda’s 1, 2 punch.

{ 7 comments… add one }
  • cashflowmantra October 17, 2011, 11:55 am

    I can’t say that my traffic has changed all that much, but my earnings for the entire month of October (even before the latest Panda adjustment) has been simply abysmal. Oh well, I figure that ultimately it must even out somehow, but it is kind of disappointing since I thought that things might have been returning to normal.

    • Felicia October 17, 2011, 12:07 pm

      Sorry to hear about the low earnings. I was just having a conversation this weekend about how earnings seem to be in a holding pattern. Things have improved since the last Panda update, but not to where I really wanted them to be.

      It’s time to implement a few new strategies in order to move things to the next level. This Panda update might just be the kick in the pants that I needed.

  • Ignatius October 18, 2011, 12:02 am

    I’m in the “same traffic, October earnings fell off the cliff group.” It’s not the end of the world for me, but I wish I knew why. I’ll be interested to see if people’s earnings bounce back to normal levels.

    • Felicia October 18, 2011, 7:36 am

      Ignatius, I’m cautiously optimistic. As I compare yesterday’s earnings to Last Monday’s earnings, yesterday’s earnings are about 25% above last Monday’s. I’m hoping this is a bouncing back trend.

  • Crystal October 18, 2011, 2:45 pm

    Well, Felicia, I guess this just demonstrates once again that the only thing we can count on is change. Sometimes good and sometimes not, but change nevertheless.

  • Dianne October 18, 2011, 10:47 pm

    Suite 101’s page rankings have also been affected. It’s sad because so many people over there were excited about the subdomains. I’m just glad that they don’t have first rankings for my name anymore.

  • Gip @ So Much More Life October 19, 2011, 9:51 am

    This probably has nothing to do with anything, but…

    I’ve been selling used books online for six or seven years. It was a full-time job with a nice income for five of those years. But sales in October are always terrible, perhaps one-quarter what they usually are.

    Maybe traffic doesn’t click and ad managers don’t refill their Adsense accounts in October either.

    This year, content mill writing is saving me in October. There seems to be plenty of that to go around, and I’m making a nice income from it. Although still low overall, it’s the best October I’ve had in a while.


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