Being the numbers junkie that I am, I keep close track of my earnings, and to a lesser degree my page views. I especially keep track of my Google earnings to get an indication if Panda is morphing into a kinder or meaner type of animal.
According to my numbers, somewhere around September 22nd, things changed. Actually, it could have been September 21st because I saw another record high day of Google earnings (in excess of $100), but the following day, my earnings dropped.
Following the high and the next day drop there was a balancing out of sorts. It’s hard for me to say exactly what was going on. What I did notice, however, was that my overall page views seemed to have dropped an average of between 8 to 10%.
When I say overall page views dropped between 8-10%, I’m using the total page views across all my sites as shown in my StatCounter account. StatCounter isn’t the most accurate indicator but I’m able to view my numbers in one glance.
Taking a Closer Look
When I look at Google and my search results, I really only pay attention to my 2 highest earning sites. As I checked my Google ranking for one of them, it still bounces between #1 and #2 in the search results for the major search term. As far as my second highest earning site, it still remains in the same position as it was prior to the algorithm tweak (even though I’ve not added new content to the site for 2 months).
Could it be a Hiccup?
Although my overall monthly AdSense earnings were a hair higher than last month’s (that’s good considering there was a holiday early on in the month), I’m not complaining. Last month my daily average was $59.37 and this month it’s $59.67. Like I said, just a hair higher.
I did a little roaming around the Internet to see if anyone else has noticed a change in page views/earnings and came across this post on Web Pro News. It seems that Google launched an iteration of the Panda update last week.
What this Means Going Forward
For me, this means business as usual. I’ll continue writing for my various sites and force myself to finish working on my ebooks (I’ve not been very motivated in the book writing department). Having a few products to sell helps to offset Google Panda fluctuations.
If I were a newbie and just starting out right now, I’d immerse myself in learning about one freelance writing wile writing for upfront pay. I’d squeeze out some time to write a few residual articles and play around with creating my own blog or two.
Google has been making algorithm changes since the beginning of time (Google time). Some changes are big and some not so big. It’s the way of the Internet. If you have a good strategy, and follow your plan, you should fare pretty well.