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Google’s View on Article Marketing

If you haven’t viewed Matt Cutts’ explanation of how Google views article marketing, I think it’s worth a look see.


Early in my online career I not only tried article marketing but also used articles from free directories on my first website. Shortly thereafter I abandoned both practices as they didn’t yield the results I was looking for.

The Panda algorithm royally slapped the free article marketing directories and after listening to the above video, I don’t think they’ll be recovering any time soon. What’s your take on the situation?

{ 17 comments… add one }
  • Ken July 27, 2011, 10:07 am

    Cool! That saves a lot of work that I would have (and already have!) done with little to no benefit.

    So…what links and anchor text are truly beneficial? Comment boxes? Forums? Blog directories? Guest blogging on popular blogs?

    Thanks…love ya!


    • Felicia July 27, 2011, 12:20 pm

      I believe in developing back links naturally. Blog commenting is good because you eventually develop a relationship with the blogger and readers. Forums work for some folks, but I tend to stay out of forums. Just a personality quirk. Guest blogging will also work. Experiment a bit to see which yields the best results for you.

  • kidgas July 27, 2011, 12:09 pm

    I have to agree with you that article marketing seems like it will be a waste of time in the future. The best use of time that I can think of would be to spend time writing and building relationships.

  • Deanna July 27, 2011, 3:28 pm

    Thanks for sharing this. I have never used article marketing to promote my writing or sites but I know some people get good results from it. I guess I just thought it was a lot of work and I’d rather just add content to my sites instead of articles that promote it. To each his own. 🙂

  • Amanda July 28, 2011, 4:47 am

    There are people who actually recommend article marketing because it can build backlinks for their sites. But personally, I’m not so attached to this method because this type of marketing means churning out spun or low-quality articles, which I don’t like. I’ve never tried article marketing myself, so I don’t know whether it will have any positive effect on my site.

    All I find out throughout my short stint in online writing is, if you produce good content, people will find you out. But to have them click on your ads or buy anything, it’s COMPLETELY another thing. Maybe it’s just me.

    • Felicia July 28, 2011, 6:45 am

      Amanda, keep writing quality content and the clicks will come. Some subjects convert better than others. I guess it’s a matter of finding the topics with a higher conversion rate.

      I chuckle when I see writers attempt to write articles in a fashion to encourage clicks. The problem with that is with text sensitive ads, you never know which ads will display. I’ve found it’s best to write as if ads don’t exist.

  • Alina Bradford July 28, 2011, 2:16 pm

    Their whole webmaster video series on YouTube is a treasure trove of information. Thanks for leading me to it!

  • Gip @ So Much More Life July 28, 2011, 7:35 pm

    I like this discussion. I always have the same problem when I read blogs about writing, however. Everyone has an opinion, but do the opinions come from people who are successful or people who aren’t? None of your commenters like the idea of article marketing, but are any of them succeeding at making money from sites without it?

    I’m not involved enough to have an opinion yet. I make a bit of money with Adsense, but it’s not enough to have a valuable opinion on how to drive traffic or make money.


    • Felicia July 29, 2011, 6:59 am

      I don’t do article marketing and am doing fine without it while others do and some seem to do well with it. I guess as Deanna said earlier, to each his own.

  • Linda July 29, 2011, 12:51 am

    Hi Felicia, I quit submitting articles as well, when google changed its algorithm. It just doesn’t work anymore period. Currently I am focusing on searching for potential niche and testing them on various keyword tools to see if they are really good. I write quality contents and post them on my site. I am yet to try guest blogging. Can you recommend any blog directories I can do a guest blog?

  • Master Dayton July 29, 2011, 2:02 am

    I’m not a huge fan of article marketing, but I find with a few sites it’s worth it. Ezinearticles, InfoBarrel, and if you count web 2.0 properties like Squidoo and HubPages, a combination of all of those have worked very well for me, but otherwise I’m not sure any of the others are worth it.

  • Ken July 30, 2011, 8:19 am

    I am a member of, but have yet to use, myguestblog.com

  • Ken Muise July 30, 2011, 8:34 am

    My bizzle…it’s actually http://myblogguest.com/

  • Kathleen@Legitimate Work From Home Jobs August 1, 2011, 10:49 am

    Hmmm…interesting to hear it from Google themselves. For the most part, I think this info has been “out there”, but people don’t heed the warnings. I admit, I was big on article marketing for a year or so. But with the Panda update I saw several of the big article houses were being penalized in some way – which trickled down to my articles.

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