As a blogger or webmaster, one of the last things you want to hear is that your site is in the Google sandbox. To some it is a fate worst than death. Once in the sandbox site owners lament, question why and attempt to work feverishly to get out of it.
It is what it is
As mentioned previously, one of my new sites is in the Google sandbox. The other day I went looking for it and I found it on the 19th page of Google search results. It wasn’t even at the top of the 19th page it was near the bottom of the 19th page. As far as I’m concerned, it is firmly in the sandbox (as is confirmed by the Sandbox Checker tool).
To combat that, I wrote four articles submitted them to content sites on which I will receive residual income. The articles are doing a nice job of sending traffic my way. Unless I am so inspired, I don’t think I’ll be creating any more articles in an attempt to back link to this site. I’m noticing the back links are beginning to take on a life of their own.
I’ve since received back links from a public library and another information site. Instead of spending time back linking I’m going to spend the remainder of my time writing content and building the site.
Snapshot of Traffic Sources
In addition to Google analytics, I use Statcounter to check my daily page views and traffic sources. Here’s a snapshot of my Search Engine Wars page from my Statcounter account. As you can see Google accidentally sent me a visitor. I believe that one Google click was because of an image and not so much for the content.
I created the site April 1, 2011. It went into the sandbox on or about April 21, 2011. As of May 31, 2011 I earned over $200 on my sandboxed site. Below is a listing of the earnings for the site
Why the high earnings?
I think the reason for the high return of earnings on my sandboxed site is because of the niche and targeted keywords. The niche is not unique and there are lots of sites on the topic. What makes my site different is that I’m not trying to sell anything. I’m not selling a product or a service. I guess you can say that compiling the site is the service.
In essence, I’m researching and consolidating information to make it easier for my readers to find the answers they want. The information I’m providing isn’t unique and is freely available on the internet. What makes my site different is that I’m taking all of the information digesting it and putting it all on one site.
Emerging from the sandbox
When and if the site ever emerges from the Google sandbox, I fully expect the site to take off and become a really nice moneymaker. However, if it never comes out of the Google sandbox, I fully expect this site to take off and become a moneymaker. It will take longer without Google but that’s fine. Either way, I look at this site as a success for several reasons:
- It taught me not to rely on Google for the major source of my traffic.
- It forces me to concentrate on what’s really important – the reader.
- It’s inspirational to me that a new site can earn money right out of the box with little or no help from Google.
- You don’t have to spend a lot of money to earn money online. My out of pocket expense included purchasing the domain name.
In the past I’ve written about writing for love and writing for money. This one seems to be an odd mixture of both. The subject matter is not one that makes my heart skip a beat every time I think about it. But, the ability to research, locate the information, consolidated into a user-friendly fashion to help folks who otherwise would not find this information…now that makes my heart skip a beat.
Back when I worked in the insurance industry, I called myself a facilitator. I had to facilitate the meeting of the minds between the client and the insurance company. It wasn’t always easy, but we got it done. I think of this latest site as the facilitator between the reader and the information sought. It’s not always easy (the Google obstacle), but it will be done