I often get emails asking whether or not Google’s Blogger is a good platform on which to begin a blog. My answer to this question is…it depends.
Removing ourselves from the internet for a moment, let’s think about Tommy who just turned 18 and wants to move from his parent’s house. He has a little money saved in the bank and saw a great deal on a house. Should he buy a house or rent an apartment?
Switching back to the cyber world, Sally is new to the online arena and has discovered blogging. She also heard that some folks make money by blogging and she wants to join the ranks. She’s not too familiar with the ins and outs of the internet but is wondering should she create a Blogger blog or should she purchase a self-hosting account?
Ease of Transition
In the above scenarios, Tommy and Sally have the financial ability to purchase the objects of their desire. 18 year-old Tommy who has never lived on his own or paid a bill has enough money and parental backing to purchase his first home, but is it a wise move?
Sally has the cash to purchase a domain name and hosting account, but she doesn’t understand what uploading, downloading, hyper-linking or even URL means. Do you think it’s wise for her to self-host her blog?
Too Much Too Soon
We’re in a microwave society and we want things yesterday. Unfortunately, getting some things too soon is a recipe for failure. Instead of spending time with his friends, school work and the ladies, Tommy is bogged down handling the responsibilities of home ownership. He can always call on his parents for help, but he left home for a reason. The last thing he wants is mom and dad meddling in his private affairs.
Sally will quickly become overwhelmed with the back end requirements of setting up a new blog on a self-hosted account. Feeling overwhelmed, Sally soon realizes that she doesn’t enjoy all of the stuff associated with blogging and gives up.
Now let’s get back to the original question. Which platform should a blogger choose Blogger or self-hosing? The answer depends on experience and purpose. If you’re brand new to blogging and don’t feel comfortable playing around under the hood of a blog, then Blogger is the way to go. As you learn and grow, you’ll know when and if it’s time to graduate to self hosting.
Some folks start with Blogger and remain with Blogger just as some folks rent an apartment and never find it necessary to buy a house. You have to do what fits your blogging/living style.
One word of warning. Sometimes tenants are evicted (usually with good reason) and sometimes Google shuts Blogger blogs down.