As you know I recently stepped down as the Insurance Feature Writer for Suite 101. This decision isn’t one that was made based on the Google Panda update. It was a decision that was making itself abundantly clear to me. I’d love to say it was an altruistic move to give another writer a shot at being the Insurance Feature Writer, but that’s not the case. It’s all about the numbers.
Being a numbers junkie I let my numbers have a say in my freelance writing direction. Below is a portion of a rather large spreadsheet I created. I linked this spreadsheet to my article/income tracking spreadsheet so when I update my income tracking sheet, this spreadsheet gets updated also.
The numbers shown below compare my Suite 101 earnings to another blog I created in 2009.
As you can see, as of this morning, 3/18/11, my blog earnings are more than double my Suite earnings for the month (Suite numbers are on the left). Although I’ve earned more with Suite over the years, if I put the same amount of effort and number of posts on my blog as I placed on Suite, I believe my own blog is a better investment.
Additionally, my Suite articles get about three times the amount of traffic that my blog gets. As of this morning, I had 14,065 page views for the month with Suite and 5,198 for my blog. This tells me that 100% of a little is sometimes better than a small percentage of a lot.
Huge Spread Sheet
The spreadsheet that I took the above screen clip from is huge. I have 17 such boxes that automatically update my numbers. Every couple of weeks I take a look at the numbers to see if there are a few talented contestants that need just a little attention to become stars (I’ve been watching way too many reality TV shows).
Every so often I get the urge to create a new blog and it gets added to the spreadsheet.
Numbers are a Freelance Writer’s Friend
You don’t have to be a numbers junkie when tracking your income and effort, but it makes sense to quantify your effort. Some folks track their hourly rate and folks like me track their daily rate. It doesn’t make a difference how you track, just make sure to keep track. It will help you to work smarter, not harder. Employees have to work hard, entrepreneurs (yes that includes you) have to work smart.