Some time ago I used Chitika as a way to monetize my sites. The setup was easy. All I had to do was sign in, configure the ad size and color to match my site and place the code on my blog/website. I thought of Chitika sort of like how I thought of Google AdSense. Set it and forget it. Over time the revenue will add up.
All Ads/Sites Not Created Equal
Because of lack of knowledge, I used a one-size-fits-all approach to ads and websites. If I used Google AdSense, Infolinks and Chitika on one blog, I used them on all blogs. When ever I set up a new blog, I’d go down my checklist to make sure I didn’t forget anything.
Over time, I realized that some ad campaigns did better on some blogs than others. This isn’t a secret or a revelation; it’s just that in the beginning I thought everything was created equally. So, when my Chitika ad revenue diminished (because they made a few changes to their program), I got annoyed and removed them from all of my sites.
That was real silly. It’s better to get 25% of something than 100% of nothing!
Re-Evaluating my Ad Structures
Sometimes I’m not too quick on the uptake. As I looked at my various ad revenue sources, I realized that my existing ad campaign portfolio didn’t work. So, I removed AdSense and Infolinks form NJFM. The amount of money I earned from AdSense and Infolinks here at NJFM was hardly worth the effort of installing the ad code.
When I removed AdSense from NJFM, it seemed that my Google AdSense earnings improved. It could be coincidental or there may be a reason for it. I’m not sure and I’m not about to try to figure it out. I’m just going to enjoy the earnings increase.
As far as Chitika goes, it took me a while to realize that Chitika does much better on certain niche blogs/articles. If your blog falls into the gadget, electronics niche, you can do well with Chitika. If your blog is about health and nutrition, you would probably do better with Google AdSense (just an observation).
So, instead of punishing myself by removing Chitika across the board, I tried to better match the advertising campaign with the website subject matter. To that end, I’ve re-installed Chitika on one of my blogs the other day. So far, Chitika is performing better than my pitiful Bukisa earnings.
Chitika’s monthly payout is $10 if you elect PayPal as your method of payment and $50 if you opt for payment by check.
Three days after installing the Chitika code, I’ve earned 25% of the $10 required for monthly payout. In that same period of time, I earned $.90 with Bukisa.
- Having a hissy fit and getting angry with Chitika did nothing but hurt my financial bottom line.
- Blog advertising, just like freelance writing, is not an all or nothing situation. There is plenty of room for mixing and matching.
Side note to Elvenrunelord: I thought about you when I wrote this post. I think your new blog might be a nice fit for Chitika.
Another side note: Chitika has a referral program, and the links in this post are referral links.