I’ve read over and over on the internet that you should play around with your ad placements, size, color, etc for maximum return. I guess if you read something enough times eventually it will sink in.
Abandoning a Blog
One of my newly created blogs has been taking quite a long time to get off the ground. I never expect too much in the first year, but this particular blog wasn’t showing the same signs of life early on in the process as my other blogs had. I figured the topic was a dud topic and that it just didn’t pay. Some folks don’t believe in placing ads on a new blog, but I do. It’s my measuring stick to see if my efforts are paying off.
The traffic to the blog is minimal, which is to be expected. What was a bit unusual was that in the several months that the blog has been up, the ad clicks were just about non existent. That was a little unusual even with minimal traffic. So, I made a mental note to abandon the blog. After all, in the space of 5 and a half months I earned a whopping .03 cents.
Changing the Ad Size and Location
Before totally abandoning the blog, I decided to change the location and the size of the ads. The color remained the same, but I increased the size of the ad and placed it within the content instead of above the content.
The flow of traffic remained the same but in less than a week, the blog earnings increased from .03 to $1.92. No, I won’t get rich off of $1.92 but it did tell me one thing…don’t abandon the blog. After not having a single ad click since August, I’ve had ad clicks several days in a row.
Getting Back to the Basics
I guess I was falling into the “disposable society’ syndrome. If it doesn’t work, throw it out. Instead, I realized that I didn’t need to get rid of the blog, it just needed some tweaking.
If your blog’s income seems flat or barely existent, play around with the ad placement, size and/or color. You might be pleasantly surprised at the results.