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Experiment with Ad Placement

I’ve read over and over on the internet that you should play around with your ad placements, size, color, etc for maximum return. I guess if you read something enough times eventually it will sink in.

Abandoning a Blog

One of my newly created blogs has been taking quite a long time to get off the ground. I never expect too much in the first year, but this particular blog wasn’t showing the same signs of life early on in the process as my other blogs had. I figured the topic was a dud topic and that it just didn’t pay. Some folks don’t believe in placing ads on a new blog, but I do. It’s my measuring stick to see if my efforts are paying off.

The traffic to the blog is minimal, which is to be expected. What was a bit unusual was that in the several months that the blog has been up, the ad clicks were just about non existent. That was a little unusual even with minimal traffic. So, I made a mental note to abandon the blog. After all, in the space of 5 and a half months I earned a whopping .03 cents.

Changing the Ad Size and LocationYour Ad Here

Before totally abandoning the blog, I decided to change the location and the size of the ads. The color remained the same, but I increased the size of the ad and placed it within the content instead of above the content.

The flow of traffic remained the same but in less than a week, the blog earnings increased from .03 to $1.92. No, I won’t get rich off of $1.92 but it did tell me one thing…don’t abandon the blog. After not having a single ad click since August, I’ve had ad clicks several days in a row.

Getting Back to the Basics

I guess I was falling into the “disposable society’ syndrome. If it doesn’t work, throw it out. Instead, I realized that I didn’t need to get rid of the blog, it just needed some tweaking.

Lesson Learned:

If your blog’s income seems flat or barely existent, play around with the ad placement, size and/or color. You might be pleasantly surprised at the results.

{ 8 comments… add one }
  • Kenneth Crawford November 18, 2010, 9:10 am

    Great post Felicia,

    I love how all the “gurus” seem to know exactly where you should or shouldn’t place your ad. Ha. Truth is it is different for each blog or site because the readers are different. Google ads and others work, but your readers are different from one blog to the next. Adjusting the ad size and location periodically definitely gives better results. Plus it is a fun way to pass some time when you hit writers block..LOL

  • Elvenrunelord November 18, 2010, 4:05 pm

    Its interesting your thinking some of the same things I am at the moment. I have the same issue with the blog linked in this comment. Been playing around with a little in the past two days as well.

    Also sometimes changing a theme on your blog can help as well from what I have experienced.

  • Elvenrunelord November 21, 2010, 5:28 pm

    I’ve been playing around with my new blogs color theme again, anyone care to give me an opinion overall?

    I put together the new header myself from multiple public resources. Changed some major colors and tried to get everything blending in, and yet be different from “just another white background wordpress blog”.

    • Felicia November 22, 2010, 7:23 am

      Elvenrunelord, I took a quick look at your blog. I’m not an expert on blog design so take my comments for what its worth.

      I’ve found more success with AdSense when I use colors that blend in with the site’s colors than using colors that stands out, but as you know, that’s something you’ll have to play around with.

      You might want to either widen your right-hand column or use a smaller ad size as the ad at the top right is not displaying fully. A portion of the right hand side of the ad is cut off.

      Your header image is creative, but I find the text a little difficult to read (could be my aging eyes).

      Check your URL’s. Before submitting your post, you might want to shorten your URL using a concise keyword targeted URL. Here’s one that’s pretty long: http://electronicbook-readers.com/2010/11/12/tablet-and-ereader-distributors-will-suffer-due-to-being-unwilling-to-lower-prices-during-black-friday-and-throughout-the-holiday-season/

      Just my thoughts.

  • Elvenrunelord November 22, 2010, 5:23 pm

    Ohh thanks for the heads up on the cut off ad. I did not see that yesterday after fiddling with the theme. lol

    I changed the header again, what do you think of it now? Easier on the eyes? it looks more eye catching and theme centric than it did before from my perspective….

    Still working on the ad colors and all, but thanks for your advice. I should be done by the time you get this comment so feel free to check it out again and tell me what you think.

    And thanks Felicia 😀

    • Felicia November 23, 2010, 6:47 am

      I think the header is better. Your posts are clear and visually very easy to read, but I find the tag line less easy on the eyes. It could be because I’m reading with mature eyes 🙂

      I’d like some younger folks to take a look at Elvenrunelord’s blog to offer a second opinion.

  • Crystal November 23, 2010, 12:43 pm

    Nice info, Elvenrunelord – I haven’t taken the eReader plunge and am appreciative of your clear, concise comparison. Although I’m not one of the younger folks and am also no design expert, for what it’s worth, here’s my impression of your site.

    I like the background, color scheme and font – very appealing and easy to read. I have to agree with Felicia on the tag line, however – I had to really look at it to read the words. I found the contrasting ad colors a little distracting – if they were all for eReaders, however, that might be ok.

  • Elvenrunelord November 23, 2010, 12:56 pm

    Those tag lines are bothering me too….if only I can find the line in the styles.css to change their color. lol

    Thanks again Felicia

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