I decided to truly analyze one of my blogs that started earning money from the first month of being on the web. That surprised me because it doesn’t get a lot of traffic. Since it consistently earns money each month, I decided to see what I had done differently on that blog that I had not done with some of the others.
A few facts about the blog
- It provides reviews of a particular type of product.
- Blog was created in January of 2009
- It currently has 43 blog posts (an average of 2.2 posts per month)
- Its written under an assumed name
- All comments are closed
- Google page rank: 2
- Alexa Page Rank: 5,049,715 (far from impressive)
- WordPress platform using a basic Thesis theme. No bells whistles or pretty pictures.
- Daily traffic averages between 100 and 150 pages views. On a good day I may get close to 200 views, but generally it stays between 100 and 150.
- Monetized with Google AdSense and InfoLinks. Earlier on I applied to Text Link Ads but they turned my blog down. I guess it didn’t get enough traffic for them. Who knows, maybe I’ll try applying again in the future.
Things I Noticed
I paid a little attention to where the traffic was coming from and where it was going. I used to insert a lot of links to the product manufacturer’s website to help my readers continue researching the product. One day, like a bolt, I realized I was linking away my income.
Most of the product manufacturers use Google AdWords and their ads were displaying on my blog. My readers were clicking on my links rather than the manufacturer ad links. Once I realized that, I went back and removed all manufacturer links. Now I will refer to the manufacturer website such as manufacturer.com, but I won’t hyperlink it.
The only hyperlinks in the posts are to other posts on the blog or articles I’ve written elsewhere on the same subject. No more giving away income.
Once I stopped giving away income I noticed the blog started earning more money. I can’t say for sure whether the monthly change in income was because I stopped the outside linking or because one month I wrote 4 posts instead of two, but between May of 2010 and June of 2010 the blog’s monthly income went from $69.97 to $315.20!
The following month the income dropped a little but it still earned $273!
As far as blogs go, I believe it has a nice monetary return per post. Since starting the blog, the posts are averaging $31.88 each (that’s 43 posts divided by the total blog’s income of $1,371.01). The $31.88 is a bit deceiving because during the first year the average earnings per post were $15.12. This year, so far, each post is averaging $54.33. I’d say that’s an improvement.
Here are a few things I’ll carry forward when I develop my next blog.
- The blog’s topic will be about a product or service. I find those types of blogs offer the best financial return. I’ve got blogs on topics that are dear to my heart, but those are a labor of love because they earn bupkis.
- I won’t give away links
- I will place ads on the blog from day one. There had been some debate as to whether its good practice to immediately place ads on a brand new blog. Well, if I’m creating a money making blog, it’s difficult to make money without ads, so I put them on immediately. The blog that I refer to above earned $4.32 in the first month. That’s hard to do without ads.
- Slowly add content and monitor the traffic. Some folks like to add a lot of content immediately when creating a new blog. I prefer just the opposite. I’ve found that even with a few posts you can tell whether the blog is a winner or not. I’d hate to spend an untold amount of time creating a ton of posts only to find out that it’s not a money maker. I like to work smart, not hard.
- A surprising thing that I’ve learned is that there is life on the second, third or fourth page of Google. I don’t think my blog often ranks on Google’s first page. I’m sure if I put in a lot of time and effort I can make it happen, but I’d rather not work that hard.
- I think the biggest lesson I’ve learned is that choosing the right blog topic and time are the two most important ingredients for a successful money making blog. If you have those two ingredients, your blog will make money.