Here’s the scoop. It’s quite obvious that NJFM is undergoing a transformation. The reason for the change is several fold:
- The old theme stopped working behind the scenes. There were too many errors and the load was too slow.
- I wanted something lighter and airier and easier for me to handle.
- NJFM, although I love writing here, is not a money maker. I make a few bucks here and there, but it is not my bread and butter. My goal, when I finally grow up and become a real writer, is to make 100% residual income from my own endeavors. I want to write about what I enjoy and enjoy what I write about.
In order for me to accomplish the above there are two things I felt I needed to do:
- Bring NJFM along so it can live up to its money making potential
- Write a series of ebooks (My first one is almost complete).
Placing the Horse before the Cart
NJFM is becoming a platform for me to share my writing knowledge and learn from my readers. It also helps me to stay in touch with those who are new to freelance writing. Often times, when I ‘outgrow’ a particular writing phase, I forget what it’s like to be a brand new writer. Some of the questions and emails I receive remind me and force me to keep my finger on the pulse of what new writers need to hear, learn and read in order to become successful.
Now that I have the horse in place (and I’m still in the process of grooming him), I’m also setting up the cart. The cart in NJFM’s world is placing the hooks so that my regular readers aren’t bombarded with Google AdSense ads, but those who reach my site through the search engines (and are not regular readers), will see the ads on older posts.
In the day or two since I changed the format, I’ve had more Google AdSense clicks in one day than I’ve had in any day over the period of the past 2 years. Granted, 5 clicks isn’t anything to write home to mom about, but those 5 clicks were generated from readers new to NJFM (at least I believe so). I found a plugin called Smart Ads that works seamlessly with the Thesis WordPress theme.
What Smart Ads does is it displays Google Ads (or any other type of ad you want displayed) in preset areas of the post after the post reaches a certain age. Currently, since I’m still making the changes, my AdSense ads won’t display until the post has reached about 500 days old. That will eventually be reduced to about 30 days when I’m done fiddling around.
Method to My Madness
As with any change, there will be pros and cons, lovers and haters. I expect and hope there are more pros and lovers than cons and haters. There are a few features the old theme had that I miss and am having a difficult time duplicating in Thesis (but give me time, I’m not giving up). However, because I have a goal in mind, I embrace the pros and lovers and let the cons and haters be.
A year or so down the line, when the old theme is just a memory, the cons will become “new features” and the haters…well, who knows. The one thing I do know is that I’ll be a few steps closer to my dream and my goals. I look at it as an adventure and as Grandma says, I’ll enjoy my journey going “Where no Felicia has gone before.” 🙂
You gotta love this internet stuff! Where else can you plot and play on a computer while still in your jammies and make money.