If you look on the right-hand side of this blog you see ads in little squares of 125 x 125. I’m able to display those ads because I purchased a software called OIO Publisher. It’s an ad management software.
I came across the software because as I mentioned before I want to take this blog to the next level and Google AdSense doesn’t seem to be the way for NJFM to go. My next alternative was to sell ad space.
What I like about OIO Publisher software is that it’s inexpensive ($47 without discounts) versatile and easy to install. It’s basically a WordPress plugin that needs a little configuring once activated.
Configuring OIO Publisher Software
The software comes with two basic templates and can adapt the blog’s current WordPress theme as the third template. The templates were pleasant enough, but I found I had to tweak a few things to make sure the purchase page included the information and wording I wanted. I also had a slight issue with the software’s CAPTCHA function. It conflicted with my blog’s CAPTCHA script, so I had to replace their script with mine.
Configuring also includes rewording the default emails that are sent to advertisers when they submit an ad request or receive an acceptance or rejection notification. There are also emails for reminding advertisers to pay and notifications of ad expiration.
Once you have configured the software and emails to your liking all you have to do is determine your ad rate and start selling ads. You also have the option to place your site in the OIO Publisher marketplace. Doing so gives your blog exposure to folks who are looking to buy ad space and potentially purchase one of your available slots.
OIO Publisher Advertising Options
You’re not limited to just the little square boxes on the website or writing paid reviews. You can use it to sell other products. For example, if I chose to sell an ad spot in one of my more popular posts, I could create a space, come up with the rate and place it for sale.
As the site owner, you can choose to provide weekly reports to your advertisers. I think it’s only fair for them to see how well or poorly their ads are doing. It helps advertisers to decide whether or not to renew their ad at the end of 30 days.
Making Money – Payment Options
Personally, I don’t like giving refunds, so I don’t accept payment until after the ad is approved. However, with OIO Publisher, you can immediately accept payment and allow ads to display once payment is received.
OIO Publisher – Multiple Site Licenses
Once you purchase one copy of OIO Publishing software, you can use it on multiple sites or you can install it on one site and monitor ads on multiple sites. I thought about placing ads on several sites and monitoring it from one location, but I get confused easily. It’s best if I compartmentalize things so that ads for site A will be managed on site A and so on.
I’ve made the recommendation before and I’ll make it again, if you’re going to earn money on the internet as a freelance writer or blogger, it’s best to learn a little about HTML.
You don’t HAVE to get your hands dirty with OIO Publishing software, but as I said before, there were a few things I wanted to tweak.
Never Pay Full Price When Discounts are Available
If you’re interested in purchasing OIO software, it goes for $47 but don’t pay full price. There are always monthly coupons. For example, if you’re buying it in September, use this coupon: TERRA-NJFM. You’ll get $10 off of the software price.
Since this post is written so late in the month, I’ll place October’s discount coupon code in one of the columns on this site…wait a minute…maybe I’ll include the monthly discount code in my brand new newsletter. That means, in order to take advantage of the discount, you’ll have to sign up for the newsletter…
No, I won’t do that. Nothing is worse than being ready to buy something and having to jump through a bunch of hoops to get the discount.
I’ve already earned more with OIO Publisher on this site than I have with Google AdSense, so it has already exceeded my expectations.
12/6/17 Update: I originally wrote this post 8 years ago! Wow, how time flies. Anyway, since then I’ve allowed this blog to go dormant. As such I removed OIO Publisher from the blog. Now that I’m back to writing online again, I’m thinking of giving it another shot. The only difference this time is NJFM is not the thriving blog it once was. That’s okay. At least this time when I install the software and play around with configurations, no one will be affected by my mistakes.