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NJFM Gives Birth to a Newsletter

I decided to bite the bullet and create a newsletter. This is something I’ve been toying with for a year or two.

Successful bloggers and marketers all say, “Success is in the list.” They may be absolutely right, but I never took the time to make a list. I was to busy blogging, writing and enjoying myself. I looked at a newsletter or email campaign as a job and a hassle.

Fine Line between Newsletter and Blogging

Where does the blog end and the newsletter begin? After all, I spill my guts here at No Job for Mom, what else is there for me to say? Who wants a newsletter that regurgitates everything that was said on a blog? The thought of repeating the same thing in two different formats stopped me from creating a newsletter.

RSS vs. Newsletter

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I also considered the redundancy of an RSS feed and a newsletter. Folks can find out the latest on NJFM just by signing up for the RSS feed. Then I thought about that too. I don’t use RSS feeds. It’s not that I don’t want to know what’s going on with my favorite bloggers, but I never really warmed up to the technology.

I’m still old fashioned and like my information emailed to me. I don’t particularly like having to access a feed reader to read the latest on my favorite blogs. The only blogs whose feeds I subscribe to are those with feeds that are delivered to my inbox.

Not a Hassle but a Tool

The more I thought about it, I realized that a newsletter wasn’t so much of a hassle or redundancy in information, it could be an effective online tool.

For example, I often get emails from readers asking questions that I sometimes use as subjects for posts, while other times I personally respond to the email only to find the question come up again from a different reader. With a newsletter, I can effectively answer the question which not only helps the person asking the question, but helps other readers who have the same question but not the time or inclination to ask.

Resurrecting Long Forgotten Information

It’s also a way for me to link to prior blog posts that answer some of the more frequently received questions. Buried deep in the bowels of this Old Postsblog are one or two long forgotten gems. Since I don’t use SEO practices here, they are often not picked up by search engines and the information is left untouched. A newsletter can help to bring them to the forefront.

The more I let the thought of a newsletter roam around in my head, the more I liked the idea. So, as of today, NJFM has officially given birth to a newsletter. I’m not too sure as to how frequently it will be issued or the exact format to use, but I’m sure, just as this blog has evolved, so will the newsletter.

For those of you who dare, sign up for the NJFM newsletter. Hopefully, it will prove to be another way to share information, tips, advice and motivation with my fellow writers (wish me luck; I’m going to need it).

{ 6 comments… add one }
  • prerna September 25, 2009, 1:15 am

    Excellent, Felicia!! Way to go.. Signing up and yup, am not too much of an RSS person myself, so very glad you’re doing this!
    Best wishes always,
    .-= prerna´s last blog ..Being a Woman: The Power of Silence, Peace and Quiet =-.

  • Lisa September 27, 2009, 6:48 pm

    Awesome- I subscribed. I find that I have ten thousand RSS feeds saved into my “live bookmarks” file but I rarely (every 3-4mos) look at them. Also, my google reader has a million feeds (never read them) and I email subscribe to a bunch (rarely read them) but a good newsletter, I read them every morning while I drink coffee and wait for my brain to wake up enough for work. I toyed around with this idea, too. I’m glad to see you chose aweber, I’ve been meaning to try & figure out the difference between aweber and constant content soon.
    .-= Lisa´s last blog ..Emotionally Manipulating Children =-.

  • Lissie September 28, 2009, 12:35 am

    I subscribed and am watching with interest – I have never really understood the purpose of newsletters – surely its all on the blog and people can use email to subscribe if they don’t like RSS.

    But I am increasingly having a conflict – I do use SEO and I have a lot of search engine traffic which hit certain posts – some then leave comments which are questions I have answered over and over but they clearly can’t find their way around the blog to find the answers to.

    I’m thinking an email signup may be the soliution around this issue -as a blog gets bigger it becomes difficult for a new comer to find their way around

    • Felicia September 28, 2009, 7:24 am

      Lissie, that’s part of the reason for the newsletter. I often find myself answering the same question or re-writing in an email something that I’ve addressed on the blog. As the blog gets bigger, even I have a difficult time finding certain blog posts.

      With the newsletter I’m entering uncharted territory. It could be a big success or a huge flop (more than likely it will fall somewhere in the middle).

      If I find it to be a accumulation of useless drivel, I’ll put an end to it and save my readers from having to press the delete button. 😀

  • Sue September 28, 2009, 3:11 am

    I’ve been lurking here since July, but signed up for the newsletter as soon as I saw THAT opportunity, and received the first ‘installment’ tonight. (lol Mrs. McPerfume)

    Had to post to say Thank You, and to tell you how much I enjoy your wisdom, sense of humor, willingness to share your knowledge and insights, and offer support for the rest of us who aspire to the same goals and dreams. This is a great, growing community, and a wonderful place to visit, learn and share.

    • Felicia September 28, 2009, 7:25 am

      Welcome aboard, Sue.

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