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Niche Sites, Keywords and Marketing

Since I’m in the process of creating a niche website, I thought I would try to do it right this time. I’m happy to say that I’ve been able to earn money when I didn’t know what I was doing, now I’m going to try to take my time and do it right this go around.

The niche site is a website and not a blog. It has been my experience that websites earn much more than blogs do. Creating a website isn’t difficult. If you know basic HTML a website is really nothing more than tables, text and images.

Fancy Schmancy

I’m leaving all of the sexy bells and whistles off of this new niche site. It’s going to contain information, and lots of it. It will be straight forward without all of the snappy transitional menu options. The colors are basic and the images are limited to one or two per page (I tend to get caught up in playing around with the graphics).

SEO, Keywords, and Density

I found a neat free web tool that analyzes webpages for a host of things not limited to keywords, density, internal and external linking and much more. I decided to use this tool to help me get a leg up on the competition. For every page that I create, I’m doing a search to find the top placing sites for the keywords I’m using. I then use this tool to analyze my A Niche Sitecompetitors’ stats and improve upon their numbers by at least 1%. So, if my competition’s keyword density for my keywords is 3.4%, I’ll strive for 4.4%.

Marketing Strategy

On top of working the right keywords, I’ve decided to use the marketing method that I found on Jim Karter’s blog. He has a 6 month to 1 year approach to lucrative websites. He spells it out in a straight forward fashion that makes a lot of sense. It takes work, but we all know that being successful on the internet doesn’t “just happen.” It takes a lot of work.

I just purchased the domain name a day or so ago so I’m in the very early stages of development. I’ll make a note on my calendar to post an update about 6 months from now to let you know how it’s going. In the meanwhile, check out the keyword density tool and Jim’s website. I think you’ll find the information helpful.

{ 7 comments… add one }
  • Sher May 20, 2009, 7:00 am

    Hi Felicia,
    Thanks for sharing your strategy with us! And thanks for sharing the info about the free webtool and Jim Karter’s marketing method. He really lays it out very clearly and simply! It seems to be very logical! All of this information will sure help the rest of us (your readers) to get a better start on our next websites!

    I always learn something new here…and really appreciate all your work–you’re a great help and an excellent writer!!!!

    Have a great day,
    Sher :0)

  • Dee May 25, 2009, 11:54 am

    Hi Felicia,
    which site builder do you use. I dont know alot of html. RIght now I am working on a site that is linked to my blog the sitebuilder is homestead. its easy to use, but Im not sure how easy it will be to get the site indexed and ranked in the SE.

    I guess I have been more partial to blogs but all I have learned online so far has told me that wordpress blogs are more SE friendly than static sites. could I use your static site strategy with wordpress and build it like a static site? I know its not as much flexibility as a static site though.

    • Felicia May 25, 2009, 2:12 pm

      Hi Dee and welcome to NJFM.

      I build my websites primarily from scratch. I use an old HTML editor (I mean very old) called Homesite. I’m still using version 4. I don’t think they’re in existence anymore.

      I created my first website using Notepad (it’s really not very difficult). Blogs are a lot easier and probably much more search engine friendly. I’m experimenting with building a static site using WordPress. I haven’t quite worked out the kinks as yet, but the site does not allow for comments and so far I’m linking all of the posts to the main page. The site is very small but if I add many more pages, I’m going to have to rethink the idea of linking everything to the main page.

      The great thing about the internet is that you can experiment. If one blog/site doesn’t work, you can always create a new one. In addition to the WordPress site, I’m also creating another static site using very basic HTML. In about 6 months or so I’ll see which one is financially more lucrative and then concentrate my efforts there. In the meanwhile, I’m still experimenting.

  • Dee May 25, 2009, 3:07 pm

    I am working on a static site with wordpress as well…
    make sure you use the all in one seo plug in. dont want to be without it. also adman is a pretty good plugin…. im sure you are already familiar with this any way… 🙂

    I look forward to visiting your blog often

    many blessings,

    • Felicia May 26, 2009, 6:19 am

      I’m not familiar with the plugins you mention, but I’ll check them out.

      Thanks for the advice.

  • Christiane January 29, 2010, 3:20 am

    I’m new to all of this. I don’t know what everyone means by a ‘static’ site. Can you explain? Thank you. Christiane

    • Felicia January 29, 2010, 10:53 am

      Welcome to NJFM Christiane.

      A static site is one where there is no reader interaction. Here’s an example of a static site. This blog(NJFM) is not a static site as you were able to ask a question and get an answer.

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