There appears to be two rating systems that have clout on the internet. There are probably more, but these two keep popping up every time I look at revenue generating sources. They are Google page rank and Alexa ranking.
Most folks know about Google. The more traffic Google sends your way, the higher your page rank. I don’t know their algorithm for determining page rank all I know is that sometimes the rank goes up and sometimes it goes down. I could worry about it, but worry is a waste of time. All I can do is the best that I can do.
There is another page ranking system called Alexa. From what I hear, Alexa is not an accurate determination of how popular a particular site is. A site’s Alexa rating is determined by folks who have downloaded the Alexa toolbar. Once the toolbar is downloaded, just visiting other sites helps to improve that site’s Alexa rating. Unlike Google, the lower your Alexa rating the better.
In essence, by downloading the Alexa toolbar and navigating within your own site technically you can help to increase your own Alexa rating.
If you want more information on how the traffic ratings are determined, go to the Alexa.com site and review the FAQ’s about the Alexa traffic rankings. Honestly, I’m a bottom line type of gal, so I’m not too interested in the Alexa intricacies, but for you guys who want to know the 5 W’s and the H (who, what, where, why, when and how) Alexa is willing to explain it on their site.
Giving Alexa Toolbar a Try
To test this whole thing out I downloaded the Alexa toolbar (now I have another statistic staring me in the face). The upside is that I get to contribute improve the Alexa rating on everyone site that I visit. The other upside is I can watch daily as my Alexa rating either goes up or down (I’m not so sure of that’s an upside).
It’s been a few days since I downloaded the Alexa toolbar and it’s really a white background noise. I forget it’s there and I no longer check the Alexa rating for every site that I visit. It does come in handy, however, when I do my monthly pulse check. At the beginning of each month I check/compare my stats to last month’s.
I check to see if Alexa has improved, my overall monthly visitor stats and a host of other statistics (including how much money I’ve earned). Having the toolbar makes it a lot easier to check my Alexa ranking because it’s displayed right there at the bottom right-hand corner of my browser.
A Sense of Giving Back
I like the fact that I’m able to give a little Alexa Love to those websites and blogs that I frequent. I may not comment very often on many of the blogs that I follow, but I’m now able to quietly show my appreciation of their hard work just by stopping by and sharing my Alexa Love.