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Kontera vs. AdBrite Inline Text Ads

For a period of a year or so I’ve been using Kontera Inline Text ads on some of my other sites.  My income from Kontera fluctuates depending on traffic.  When traffic is good, so are the Kontera earnings, and when traffic is bad, so is the income.  The amount I earn has little to do with what Kontera is doing, but how my site is doing.

Enter AdBrite

After visiting the Dooce website, I decided to try AdBrite.  I’m still in the experimental stages so this is not a complete evaluation. I decided to post as I learn before I forget what I’ve learned.

AdBrite offers four ways to earn money.  They have three types of ads, inline text, banners and full page ads.  They also have a referral program.

  • Banner Ads: The banner ads are similar to Google ads although there are fewer size and appearance options.  You can select text, video or a combination of both. As far as ad sizes go, currently there are only 5 size choices.
  • Inline Text Ads: The inline text ads are just that.  They appear as double underlined text that display a pop up when the mouse passes over it.  I find them annoying but they work rather well on a few of my other sites.
  • Full Page Ads:  This one I haven’t quite figured out as yet, and when I do, I’ll let you know.  At first glance, it seems rather spammy to me so I decided not to use it until I get a better understanding.
  • Referrals:   They offer 50% of AdBrite’s earnings of the referral’s first 3 months of income and 10% for the following 9 months.

Kontera Inline Text vs. AdBrite Inline Text

After comparing the earning potential between Kontera and AdBrite, I found the inline text income was basically the same.  The rates were comparable and both pop ups were equally as annoying.  I do like the way Kontera’s pop up looks better than AdBrite, but that won’t be the determining factor for choosing one over the other.AdBrite

Why I’m switching from Kontera to AdBrite’s Inline Text

The reason I’m switching to AdBrite for the inline text is because their administration appears to be more reliable and stable.  I attempted to sign into my Kontera account this morning and received a 503 Service Temporarily Unavailable error.  On several other occasions when I am able to log into my account I often see a message advising me that the “Data is currently unavailable….We appreciate your patience and apologize….”

Receiving that message once or twice is understandable because stuff happens, but I receive that error message rather frequently.

In addition to system unreliability, Kontera’s referral program is a bit cumbersome.  You can only refer new people via email and in order to add Kontera code to a new blog, Kontera must manually review the blog first.  It usually takes about 24 hours before you can install the code.

Kontera UnavailableAdBrite uses real-time stats (well sort of, there may be a 4 hour delay).  Kontera updates stats 24 to 48 hours behind.  Sometimes there are several days before I can see how much I earned on a particular day.

Still Testing

I’ve only been using AdBrite for less than a week so I can’t give them the full thumbs up as yet.  Time will tell. The proof comes at payment time.  Kontera pays 30 days after your account reaches $100.  AdBrite allows you to set your payment threshold but the downside is that they only pay by check 60 days after your account reaches the threshold.

If anyone has additional insight into AdBrite I’d be very interested to hear about your experience.  Maybe you can help me with my learning curve.

{ 10 comments… add one }
  • Ruth April 19, 2009, 2:31 am

    Thank you for your post….
    Just one thing to add: After using another in text provider for a while I switched over to Infolinks and I find them to be much better. Infolinks pays you much higher revenues and the loading time of the site is not slowed down. I am satisfied with their support as they always get back to me in less than 24 hours. I am very pleased with in-text ads which pay off for my site. Ask Infolinks to test their service on your site for a few days and I am sure you will be happy with the results! I am very pleased with in-text ads which pay off for my site. Check it out – http://www.free-book-summary.com

  • Felicia April 19, 2009, 7:44 am

    Thanks Ruth,

    I’m always looking for ways to optimize my earnings. I’ll check it out.

  • Christine Taylor April 29, 2009, 4:21 pm

    I switched to from Google AdSense to AdBrite for one of my websites (SCTV.org) after reading your Dooce post. I get good traffic to the site, but was generating next to nothing with AdSense. Plus, if I saw one more Medifast ad on my site, I was going to scream.

    AdBrite ads seem to be of higher quality overall, and I’m happy with the inlines (a little tacky, but not too invasive). My ad revenue doubled overnight, even though it’s still not as much as I want, given the effort I put into the site. I do use the full-page ads, set to load after 2 page views, and only one time per day per visitor. There is a prominent “Skip This Ad” button in the upper right of the full-page ad. I, too, am hesitant to use this format ~ after 30 days (20 days to go), I’ll see if it adds significantly to my revenue and ensure that my visitors’ experience isn’t negatively impacted.


    • Felicia April 29, 2009, 5:49 pm

      Thanks for your comment, Christine.

      I had just prepared another post to give an update on my AdBrite experience. I think the trick to success with AdBrite is to generate enough traffic. It seems that my sites don’t generate enough traffic.

      I’m glad to hear that its working out well for you. Please keep us posted on on the full-page ad results.

  • Kamal Hasa June 10, 2009, 3:03 pm

    Well all I know is I have tried Infolinks it’s kinda good, and recently I signed up for Kontera and awaiting for it’s results yet..

    • Felicia June 10, 2009, 9:19 pm

      Once you sign up for Infolinks, Kontera isn’t necessary. I found the income from Infolinks to be much higher than from Kontera.

  • Pavitos@Marketing August 10, 2011, 5:43 pm

    Thanks for the article!
    I’ve been looking for an alternative to AdSense, going to checkout AdBrite now!

    • Felicia August 11, 2011, 12:13 pm

      Pavitos, it’s been a while since I visited this post, but I’ve since stopped using AdBrite. It just didn’t work out well for me. I hope it works better for you. Instead of Kontera, I now use Infolinks and that’s working out well for me.

  • Erin August 12, 2013, 2:16 pm

    Just thought I would add a suggested update for your post. Adbrite stopped trading in February this year. Kontera are still good to use as an alternative to Adsense.

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