I’ve heard rumblings about the goings on over at Today.com. In an earlier post I mentioned how I signed up to blog there. I guess I jumped on the bandwagon just at the right time. Since then there seems to have been some changes.
A few of my readers shared pertinent information about their experience with Today. After reading their posts, I decided to do a little investigation on my own. I went to the Forums and the Today FAQ page and here’s what I found:
From the Forum
After weeding through many posts about promotions and links to blogs and general conversation, I found a closed post that stated:
“We’ve changed the starting rates for NEWLY CREATED BLOGS. This does not affect CURRENT blogs.
From now on new blogs get:
+ $2.00 per thousand unique visitors.
+ After a 30 day provisional period outstanding blogs may be promoted to our pay per post program.
If you participate in the referral program please make note of these changes when advertising today.com. We’ve changed the referral program so new incoming referred blogs will need to post at least 20 times over 20 days to become a qualified referred blogger.”
I guess the moderator knew that it would generate much conversation so the post was marked closed.
Then I went over to the FAQ of my VIP account and read the following:
“…How much you make in the long term will depend on a number of factors including the popularity of your topic and writing. Generally speaking, the more steady readers the inbound links and you attract, the better. As you gain in popularity your earnings will increase. To get you started we guarantee you will earn at least $1.00 per daily post for at least 1 month. Your blog will be evaluated monthly and payments may be adjusted up or down depending on how well you are doing. “
My Take on the Situation
As a new blogger, I hardly find it worthwhile to earn $2 per thousand unique visitors. Just to give you an idea, I started blogging there in mid December. I made 17 “approved” posts in December and I posted 8 in January. I don’t know if my January posts are “approved” as yet because they have not been reviewed. Who knows, according to the info in the FAQ, they may review my blog and decide it’s no longer worth $1 per post.
As a result of the two months of posting I had 325 unique visits in December and so far 319 in January; a far cry from a thousand unique visitors on which a new blogger would earn $2. Unless you seriously market your blog and gain a quick following, you won’t make much at all. At my current rate, having a total of 644 unique visitors translates into a total of $1.34 in residual income.
On top of that I’ve earned $20 in referrals. That will dry up as soon as I explain the new payment structure to potential Today.com bloggers. Not everyone wants to write 20 blog posts for 20 days for such little reward. I know I wouldn’t.
I’ve got to admit; currently I put very little work into the blog. I sign in once a week, pre date three blog posts and I’m done. I only sign into my account if I receive a comment that needs to be approved. At $1 per post, it’s barely worth the trouble, but I’m a long-term thinker and believe over time the residuals will begin to pick up.
I’m willing to give it a few months before I throw my hands up and say, “It’s not worth it.” But, I’ve got to say; I don’t think I would sign up for a Today.com blog under the current pay structure. It seems that they want you to put in a lot of work for 30 days to see if your blog is worth $1 per post plus residuals. I think there are more lucrative opportunities on the internet without having to jump through such hoops. That’s just my opinion.