In my usual daily Internet wanderings, I came across an ad network website called Performancing Ads. After reviewing the site, I decided to give it a try. I submitted my information and was immediately accepted. I don’t think that their criterion was too stringent so approval was quick.
Performancing Ads displays small 125 x 125 ads on member websites. Ad space is sold on a weekly basis and the webmaster/blogger can determine where and how many ads to have displayed on their site. For example, I set it up so to sell four 125 x 125 ads within the box on the upper right hand corner of my blog (I removed the Google ad because it was performing miserably).
It took me a little while to get the hang of this, and I’m not quite sure if I’ve got it right a yet.
Here’s what happened
I set up my account to display ads on my blog. I installed the necessary code and was anxious to see how it would display. It surprised me to find that after installing the code, my blog displayed ads for another website. I was rather excited because I thought I had sold ad spots already.
In my excitement, I logged back onto my Performancing Ad account to see who was the lucky advertiser that purchased ad space only to find out that the ads displaying on my site were part of the Performancing Ad free ad exchange program (I wasn’t earning anything from the ads). Thinking, “I’m okay with it. This ad will work until the space sells.” Well, at least I was okay with it until I saw that the same website had occupied 3 of the 4 available ad spots. To top it off, the free ad exchange was marginally related to the topic of this blog.
I was rather confused so I logged back onto my Performancing Ads account to see if I misread something. I looked for the FAQ page for a better explanation, but couldn’t quite find what I was looking for (the documentation is minimal), so I sent an email to support to see if they would explain it to me. After no response to my first two e-mails, I sent a third explaining that I was removing the ad code from my blog until I had a better understanding of how Performancing Ad worked.
Having a busy writing schedule, I put Performancing Ad on the back burner and forgot about them. Then one day while visiting a few of the more popular and successful blogs, I noted they were using Performancing Ads on their blogs. It prompted me to try it again. This time, armed with the less than positive experience from the last venture, I created several of my own exchange ads to occupy the empty space and placed the code on my blog.
Paying ads take a priority over exchange ads so when someone wishes to purchase ad space on my blog, my own exchange ads will be removed and the paying ads will replace them.
Today is day one of my Performancing Ad experience. I’ll let you know how it works out in the long run. In the meanwhile, if you have Performancing Ad experience and can shed some light, your input would be much appreciated.