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Website versus blog which one is more lucrative?

Quite by accident I inadvertently conducted a blog vs. website experiment. In an earlier post I mentioned how I converted my website into a blog. In addition to the blog being easier to update daily, and having a more intuitive navigation I felt the interactivity with the readers would be a good thing. I don’t regret the conversion. I did, however, find what appears to be a downside to the conversion. I seem to be earning less money.

When No Job for Mom first came on the scene, it was in a non-blog, website format. It only had about 40 pages, but it seemed that the Google ads were being clicked on a regular basis. In the conversion process, although I did not remove any of the Google ads, I’ve found that they are clicked on less.

I don’t know if that is because of the additional affiliate ads placed in the right-hand column of the blog is distracting or, if people just prefer clicking on website ads rather than blog ads. Whatever the reason, it translates to a drop in income.

I’ve noted a similar observation on my other sites/blogs. I have a few other blogs and websites. The blogs and the website are pretty near the same age. However, I do find that I get better clicks on the website than I do the blogs. Originally, I thought the reason was that some content encouraged more clinks than other content and that my blogs did not entice the reader to click the ads. I chalked it up to the blog topic and continued blogging.

Now, after changing the format of No Job for Mom from website to blog without modifying the content I realized that it wasn’t the content, it was the format. Maybe that’s why so many beginning bloggers are frustrated because they don’t earn much money initially and soon give up.

I don’t know the reason for the phenomenon. I’m just sharing my findings. I’d be curious to know if anyone else has undergone similar experiences.

{ 2 comments… add one }
  • Kelly September 24, 2008, 4:27 pm

    Would you be willing to share an approximate percent of change in advertising clicks after the conversion? A range? If the difference is around 5% that is very different than 40%.

  • Felicia September 24, 2008, 4:57 pm

    Hi Kelly,

    Understand that I made the conversion early in the life of this domain, so the site was only a few months old (it’s still only 6 months old). The monthly AdSense income dropped by 75% initially. It’s V-E-R-Y S-L-O-W-L-Y coming back. It’s now at a 50% drop from before the conversion.

    Sadly, prior to the conversion, my website had about 30 pages or so. Now, in the blog format, I’ve diligently added content to the point where currently it has approximate 125 or 130 pages and I’m still operating at 50% of the AdSense income that my 30 page website generated. As a result, I’ve been playing around with other advertising options.

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