Quite by accident I inadvertently conducted a blog vs. website experiment. In an earlier post I mentioned how I converted my website into a blog. In addition to the blog being easier to update daily, and having a more intuitive navigation I felt the interactivity with the readers would be a good thing. I don’t regret the conversion. I did, however, find what appears to be a downside to the conversion. I seem to be earning less money.
When No Job for Mom first came on the scene, it was in a non-blog, website format. It only had about 40 pages, but it seemed that the Google ads were being clicked on a regular basis. In the conversion process, although I did not remove any of the Google ads, I’ve found that they are clicked on less.
I don’t know if that is because of the additional affiliate ads placed in the right-hand column of the blog is distracting or, if people just prefer clicking on website ads rather than blog ads. Whatever the reason, it translates to a drop in income.
I’ve noted a similar observation on my other sites/blogs. I have a few other blogs and websites. The blogs and the website are pretty near the same age. However, I do find that I get better clicks on the website than I do the blogs. Originally, I thought the reason was that some content encouraged more clinks than other content and that my blogs did not entice the reader to click the ads. I chalked it up to the blog topic and continued blogging.
Now, after changing the format of No Job for Mom from website to blog without modifying the content I realized that it wasn’t the content, it was the format. Maybe that’s why so many beginning bloggers are frustrated because they don’t earn much money initially and soon give up.
I don’t know the reason for the phenomenon. I’m just sharing my findings. I’d be curious to know if anyone else has undergone similar experiences.