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Could it be the Theme Change?

Yesterday I noticed a significant increase in traffic after changing one of my blog’s theme to Thesis. This particular blog used to be one of my money making blogs, but after several Google algorithm changes my income was reduced to a trickle.

Sunday night I converted the blog to Thesis and on Monday my traffic picked up. Is it a coincidence? Who knows, all I know is one picture is worth a thousand words:

Statcounter Unique Visits

If one picture is 1,000 words, two pictures must be 2,000 words:

Page Loads and Visits

Those pictures display my Statcounter summary of visits over the past 30 days. You can see that yesterday’s visits and page views were the highest this site has seen in quite some time.

Additionally, yesterday’s income was twice what it usually averages. I’m keeping my fingers crossed hoping this is a trend and not a fluke. Considering that I’ve only written 3 posts for the blog this year, I’m pleased with the results. Who knows, if I start adding regular content, there might be hope for this blog.

By the way, the jump in traffic had nothing to do with Google. As you can see from the image below, Google doesn’t like the blog:

Search Engine Wars

Google stopped liking my blogs 2 or 3 algorithm changes ago.

Going forward, I’ll continue converting my blogs to Thesis and maybe, just maybe as the income starts to improve, I’ll be motivated to write more. Maybe making them more responsive is what I needed to breathe life into some of my old lifeless blogs.

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About the author: Felicia A. Williams is a freelance writer and blogger. She spends the majority of her time with her family and writing. If she’s not writing or commenting on NJFM, she’s either outside smelling the roses or writing articles for one of her other sites which include Tidbits and Stuff, BLULOW, A Dose of Health and a few other sites/blogs scattered around the internet.

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  • Kayzie September 11, 2013, 7:29 pm

    Ive always been lead to believe that a theme change should not make a difference unless there is something wrong with the markup in your theme but I once saw a surge when I moved from a free theme with loads of footer links (advertising) to one that I bought with a clean footer.
    Kayzie recently posted..quickestcarinsurance.co.uk

  • Irene July 30, 2013, 3:30 pm

    Hi Felicia,

    Just wondering how your stats are doing now? Is the new Thesis template helping, do you think? I have wondered about switching to that myself, and have fingers crossed for you that it really did make a difference!!

    Have a great day!
    Irene recently posted..Resume Writing Job – Remote Location

    • Felicia August 3, 2013, 7:29 am

      Irene, it was a one-day fluke. The traffic on that site did pick up a bit, but not as much as indicated on that one day.