I’ve been spending a little time reading about the latest Google fallout. It appears Google is penalizing and de-indexing sites that used “unnatural links” to improve page ranking. By unnatural links, they are referring to paid for backlinking strategies and/or backlinking networks.
It sounds like Google prefers sites to develop natural backlinks. In other words, if you write good and engaging content, folks will naturally link back to your sites. I wrote a post on my backlinking strategy a little over a year ago.
Not Much to Say
I feel for the folks who were affected by the latest change. It’s a blow to wake up one day to see all your hard work flushed down the tubes. However, I fully believe those who take the time to evaluate and learn from the situation will come up with an alternative way to make things work.
There’s not much I can say about backlinking that I haven’t already said somewhere on NJFM.
For folks who haven’t heard, here’s what I’ve said about backlinks:
- Do Follow vs No Follow Backlinks
- Blogging, Writing Articles and Social Networking Traffic
- Google’s View on Article Marketing
- How do You Drive Traffic
Looking into my crystal ball, I see an uptick in emails offering guest posting options. Currently I receive about 2 or 3 guest post requests a day. Additionally, I fully expect to receive an increase in requests for reciprocal links. With the demise of popular backlinking networks, folks are looking for alternatives.
FYI, as a rule, I don’t accept guest posts or participate in reciprocal linking strategies. I give one way links to sites I admire and respect and do not expect a link back. You see, this is still my hobby and I treat it as such. If your hobby were building model airplanes, would you want someone to build one for you? No, because the joy is in the creation.
The Internet is fickle and old timers have learned to weather the storms. This is just another storm to be weathered. If you were affected by this latest Google change, I’d be interested in hearing how you intend to weather and survive this particular storm.