I’ve had an idea roaming around in my head for over a year and it wasn’t until Ken’s unfortunate AdSense situation that I realized it was time for me to stop thinking and start doing (sorry for that extremely long sentence).
About Writing Books
I’ve found that my book’s audience is folks who are just starting out and are not willing to spend hard-earned cash on an ebook that might not provide what they’re looking for. The folks who bought my book have a general idea of what’s going on online and purchased my book looking for insider tips or bits of information they haven’t thought of as yet.
So, to better get the information in front of the people who really need it, I’ve decided to take on a different distribution approach. To that end, I’ve refunded the purchase price of my Make Money Blogging book to all those who purchased it.
Instead of selling the book, I’m giving it away for free.
How to Make Money by Giving Free Books Away
Here’s where my books can serve several purposes. After reviewing the download activity on my first free book, I realize that there were several thousand copies of the book downloaded since writing it back in August of 2010. Not a ton of downloads, but not bad considering it wasn’t marketed. There were enough downloads for me to believe it’s making its way around the Internet and hopefully helping newbie writers.
Those downloads tell me that there is an audience out there that might be receptive to targeted links from individuals who would like to get the word out about their blog, product or service. Yep, I’m talking about targeted advertising.
Thinking Out of the Box
My book is several chapters long. At the end of each chapter, I’ve created an advertisement page. On that page, I am selling ad space to anyone interested in getting a little exposure (I’m talking about links to blogs, affiliate marketing and the like).
Since I don’t do loud and obnoxious, the ads won’t be either. Basically I’m seeking people who wish to purchase ad space or links that are synergistic with the information I’m providing in my book. I’m not looking for flashy pictures or graphics that would detract from the book’s content.
Pricing for Ebook Advertising
Before I go into the pricing, I want to make this point clear. I was leaning towards giving the book away for free whether or not it is financially supported by ads. But, if someone is interested in purchasing ad space, here’s the pricing (which I think is reasonable). Ads should be 75 words or less:
- 3 Months for $9.99
- 6 Months for $18.98
- 9 Months for $26.97
- 12 Months for $33.97
(Less than $3.50 a month)
Why Quarterly Ads?
I’m trying quarterly ads (and am leaning towards semi-annual ads) because it allows me to weed out dead links and remove ads that are no longer valid. By using Broken Link Checker plugin, I’m becoming painfully aware just how quickly links become obsolete.
Quarterly (or semi-annual) ads will force me to keep the book and ads up-to-date and relevant (Once I’m finished with the Make Money Blogging book, I’m going to take on the task of updating the So You Want to be a Freelance Writer book).
In the grand scheme of things, I don’t think the advertising cost is too high. For less than four dollars a month you can get your link into a book that will be freely distributed and shared on the Internet.
Let the Experiment Begin
I’ve set up the basic groundwork to start accepting ads for the second quarter. The cut off deadline is 48 hours prior to the end of the quarter (in other words March 29th). At that time I will make the necessary changes and release the revised free ebook on April 1, 2012.
Keep in mind that with something new there will be glitches and work-arounds. Please bear with me as I navigate through these unchartered waters. I welcome you to join me in this new adventure.
If all works out well, it will be a win-win-win situation. Newbies get free information, bloggers/affiliate marketers can advertise to a targeted audience, and I…well, I can make a couple of bucks and get my book in front of the eyes that need to read it. I think it’s a win all the way around.
Wish me luck!