Why I Haven’t Squeezed You

| December 9, 2011 | 20 Comments

Squeeze Page

Internet marketing 101 states:

  • The money is in the list. If you don’t have a list, stop now and build one.

Internet Marketing 102 states:

  • Create a squeeze page. Give ‘em something free so they’ll sign up.

NJFM is a No Pressure Zone

Internet Marketing 101 and 102 might work for other sites and other niches, but I’m opting not to squeeze or pretend to give away things for free. When I give away things for free, it’s just that, free. No strings attached.

I gave my first ebook away for free, I share info here for free and the information I’m sharing in my newsletter is also free. I don’t feel a need to give away anything else in an attempt to get folks to sign up.

Here’s the scoop. I’d like for you to sign up for my motivation for writers newsletter. Here’s the link. Don’t look for free give aways such as another book, a report or anything of the kind. Sign up because you want to. You can always unsubscribe if you so choose. I’d like you to stay because I believe the info is worth it, but if it’s not for you, I understand.

About the Squeezin’

I’m sure you guys have been squeezed before. My question is, once you’ve been squeezed, did you stick with the newsletter or did you drop your subscription after the 2nd or 3rd mailing?

Don’t get me wrong. Squeeze pages work. Folks have doubled, tripled and quadrupled their email list by creating effective squeeze pages and email campaigns. If that’s your thing, by all means, squeeze on. As for me and NJFM, we’re a no squeeze zone. 🙂

Tags: , ,

Category: Internet, Newsletters, Traffic

About the Author ()

Felicia A. Williams is a freelance writer and blogger. She spends the majority of her time with her family and writing. If she’s not writing or commenting on NJFM, she’s either outside smelling the roses or writing articles for one of her other sites.

Comments (20)

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  1. Joni says:

    Well, I have loved the newsletters so far. Ever since I’ve been using e-mail it has amazed me how often people take things I say the wrong way. I suppose because you cannot get “tone” well with an email or newsletter. I once had a boss accuse me of “insubordination” when I replied to her lengthy email in the color red.

    What I do with long emails (especially from a boss) is after she made a comment I would “click in” after each comment I wanted to remark about and speak to each item individually. I did not want to hold my replies to the end of the email all at once. Therefore, I put my reply in a different color of font so she could see the difference between her paragraphs and my replies.

    Well the blue and purple did not look that different, and most of the other colors were too light so I picked red. It was one of those time when something comes from left field and you are completely flabberghasted (yes, i’m old).

    Joni

  2. Terr says:

    I don’t mind being squeezed. Also, if I can gain a free ebook that will add value to my life and efforts, I’m all for it!

    What I have issue with is finding strange spam emails, when I’ve been assured that my email info won’t be sold! But I can always hit the spam button on strange emails.

    My main issue with getting squeezed, or rather volunteering myself for squeezing, is finding the time to read the information that I receive. I have had to partake in some pruning, because I simply don’t have time to read the messages and it’s overwhelming for me to see all those unread emails.

    So, I unsubscribe. Having said all of this, I see no reason to market one’s efforts. I certainly will be offering some squeezin when I relaunch my “lemonade” site. I’ll certainly squeeze for my affiliate sites.

    BTW, I am lovin your weekly inspirational newletters! I will send you personal comment in the next day or so. A couple of those really struck me in the heart (in a good way;)

    • Felicia says:

      Terr, the funny thing about the motivational newsletter, is that I never know how people will take it. I had one person unsubscribe after receiving the first newsletter because I used an offensive word. Yes, I’ll even repeat the word here. I used the word “pee.” I’ve since revised the word because it’s not my intention to offend people (hence the title ‘motivational’).

      The sad part about the whole thing is I believe that person would have benefited from the newsletter. Oh well, as the old saying goes, the quickest road to failure is trying to please everyone. Wait a minute…that’s not an old saying. It’s more like an old, er mature person coming up with a saying. 🙂

      • Terr says:

        Someone unsubscribed because you used the word “pee”? (hee hee).

        Not only would I not give a fart (:P), but I would change the word back. No, you can’t please everyone. While it’s not your intent to offend, some people look for opportunities to be offended. Oh well, if they are looking for the one grain of offending sand in a sandbox, instead of focusing on the joys of playing in the sandbox, then they weren’t the reader for you.

        This person wasn’t looking for positive motivation. They were looking for a whipping post. Oh well, now they can have fun unsubscribing from other squeeze pages and missing out on information that could have made their lives better, Then again, they don’t want a better life, so oh well!

  3. Loretta says:

    Great post, Felicia. I find your NJFM posts and now your motivational newsletter so interesting and informative that I easily see how you draw and will continue to draw traffic even without the squeeze. I am constantly telling my friends about your site and the valuable information that you share. That is actually how I learned about your site some time ago — someone told me.

    I am a firm believer in the adage, “If you build it (as in a strong following), they will come.” Arm twisting and putting the squeeze on isn’t necessary if the product or information is of high-quality, like yours.

    To answer your question, yes, I have been squeezed (and choked) by some newsletters that did nothing more than clutter up my email box and I quickly hit the delete button the instant I saw them there and eventually unsubscribed.

    Thank you for providing a “no squeeze zone.” The information that you provide is priceless.

  4. Vidya Sury says:

    Some of the best names in the business play the squeeze game. What bugs me is their honey-sweet email that attempts to get one sign up for a series of other newsletters, because they’re co-marketing the hell out of their business. Years ago, I used to succumb to this tactic, but woke up soon enough – especially when it smacked me in the face; you see – 😀 they all used the same email template message with the same subject line. And they’d say: Hi {firstname}. Hehehe. My ego raised its ugly head, especially after they insisted on asking first name, second name and the answer to some cute question about what problem I was facing. Grrr.

    There’s a solid reason why I’ll always sign up for things you recommend, you know. :D. Pure value.

    • Felicia says:

      Viday, I think those tactics work especially well on newbies. I’ve been taken in also. Now I’m very selective about newsletter subscriptions.

      I don’t want to offer anything that I wouldn’t want to receive in my inbox.

  5. Joni says:

    Felicia,

    I was especially disappointed by a squeeze about a year ago. I purchased an ebook that had the same info in the blog. I trusted that writer because he/she replied to posts regularly on one of my other favorite blogs. My lesson learned was just because a writer comments regularly on another writer’s blog does not mean I can automatically give them my trust by association. Am I making any sense? That was my bad.

    I am, this very week, clearing out and unsubscribing from web sites and blogs. I’m sure we all have to do our pruning every so often. There is only so much time in a day. I will especially unsubscribe if I feel I’m being squeezed.

    NJFM is a great resource and I believe you will be blessed for offering help for us.

    Take Care,
    Joni

    • Felicia says:

      Joni, that’s something I wrestle with when writing ebooks. That’s the main reason I gave the first one away for free. Most of the info in the books are here on NJFM. The big difference is the organization and focus. NJFM is a mish mosh of posts. Books, on the other hand, are targeted and focused.

      I often get emails asking questions that are answered here on NJFM. Folks don’t always want to go through the posts. For that very reason (and the fact that I got tired of answering the same questions over and over again), I wrote a book (or two).

      There’s one newsletter that I subscribed to because I admired the person and was sorely disappointed because I received 3 to 4 newsletters a week, each trying to sell me something. It left a bad taste in my mouth and changed the way I viewed that person. Newsletters can be a powerful tool if they’re used correctly.

  6. Beth Hewitt says:

    Hey Felicia,

    This was an interesting post, I have not heard the flip side of not offering something for free. It makes sense and I neither agree or disagree.

    It’s important to offer FREE all the time, especially when building long lasting relationships with people online and equally I don’t have any qualms with people giving stuff away for free in return for an email as long as they deliver and it’s a quality product on offer.

    Thanks for sharing this interesting take.

    To Your Success,

    Beth Hewitt 🙂

    • Felicia says:

      Hi Beth,

      Offering something for free isn’t bad. As you say, as long as they follow through. I think it works on some blogs and not so well on others. That’s the beauty of the internet, there’s no right and wrong way. It’s a matter of what works in the long run.

  7. Ken says:

    I like squeezes. Oh, wait ….your not talking about hugs are you???? LOL

    I guess a lot depends on the squeeze page and the topic of the newsletter really. You have to ones where they have good info and all, but you don’t necessarily want to buy books or programs. Then there are the ones that end up being nothing more than spam email over and over again. Those are the ones I unsubscribe to. Hey, offer me something once in awhile, cool. Try to push it every single day in three emails a day..not so cool.

    • Felicia says:

      LOL! I hear ya, Ken.

      Squeeze pages work on some blogs. I have a few other blogs and have been thinking real hard if I would use a squeeze page and if I did, what would I offer not only as a squeeze, but the content of the newsletter. Since I couldn’t come up with anything, I opted not to do it. Who knows, maybe I’ll come up with something one day and give it a try on one of my other blogs. It could be a worthwhile experiment.

  8. Tiffany says:

    Just signed up for your newsletter as I can use all the motivation I can get 🙂

    Building an email list is a priority on my list for 2012 and I should have done it much sooner but I just never did. My newsletter defintiely won’t be affiliate link after affiliate link which some bloggers and marketers do. That is just annoying and if I get two affiliate offers in two days I usually ubsub right away.

    I don’t belong to a lot of newsletters anymore and instead of signing up for “big name gurus” I tend to stick to people like you who are more on an approachable level and I actually feel like I know you (even though I don’t) rather than being some untouchable guru who makes 6 figures a month. lol

  9. Crystal says:

    No squeeze zone – just one of the things I love about NJFM. And yes, I’ve been squeezed. Seems I’m becoming an eBook collecting junkie now that I’ve pretty much kicked my print book addiction. At least I don’t have to dust them!

    Anyway, to answer your question – I find I rarely read most of the newsletters and then unsubscribe when I do a periodic email purge. I have discovered a few gems that are keepers, however. As for buying additional stuff as the result of the newsletter subscription? It’s happened only once and that was due to a $5 super sale.

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