One of the things I love about WordPress is if you can imagine it, you can have it.
A couple of days ago Kristine’s comment got me to thinking. Her comment was in response to my post about the 3% increase in revenue as a result of making a few changes to my Google AdSense ad block. She mentioned that repeat visitors would eventually grow accustomed to the ad and eventually ignore the change.
Fortunately, most of my blogs don’t get repeat visitors. For the type of blog writing I like to do, the majority of my blogs provide information. They’re not warm and fuzzy and do not generate repeat business. NJFM is an exception.
Cause for Analysis
Her comment made me stop and analyze my properties. NJFM is the one blog with repeat business and it earns very little. If ad blindness occurs on any of my blogs it would be here. Let’s face it, if you come here regularly, you’re not interested in ads and you no doubt ignore the same old ad blocks. I do the same thing with blogs I follow.
I then thought “Gee, wouldn’t it be nice if I could rotate the ads and break up the monotony of having the same old ads in the same place.” I did a little research and came across the DataFeedr Random Ad plugin. When you visit their site, ignore the big “Buy Now” ad across the top of their website. The plugin is actually free.
With DataFeedr you can place rotating ads anywhere on your site. Check out the video to get a feel for what it can do.
With DataFeedr I get to reclaim some of my blog’s real estate. The ads will get less face time, but with a variety of ads displaying in one spot, it not only provides variety for the reader but also allows me to display more in less space.
The more I think about it, the more I realize this plugin will work well on some of my other blogs. It will reduce the number of ads displaying at any one time, which helps to reduce the spammy look/feel to a blog.
I’m still experimenting with the plugin, but so far I like what it’s able to do.