I normally don’t post proof of my income. I don’t really think it’s necessary because you guys know that I shoot from the hip and tell you like it is. However, I think that showing you a screen clip of my earnings will help you see what making a few adjustments can do.
Below I’m inserting screen clips which compare my July 2010 AdSense earnings to the same period of time in 2011. Similarly, I’m doing the same comparison for Infolinks (click to see full image).
Here’s Infolinks 2010:
And here’s Infolinks 2011:
To what do I attribute the income growth? Well, it all goes back to tracking and measuring. Prior to 2010 I wrote a lot of articles and placed them where ever I saw fit. I knew eHow articles earned well so I placed a lot of articles there. Suite articles were performing well at that time so I placed content there too. I had a few sites so naturally I added content to my sites as well. I was all over the place.
In 2010 I decided to make monthly writing goals. I added a few extra columns to my income tracking spreadsheet and I listed all of my writing venues. Each month I set a goal for the number of articles I would write for each site. Therefore the additional spreadsheet columns listed the name of the site, the monthly goal and the actual number of articles written. The final column showed if I had hit my target or not.
Whether or not I hit my goal became secondary to discovering my emerging writing pattern. There were some sites that no matter how miniscule the monthly writing goal, I would never achieve it and other sites where I would exceed even the most aggressive monthly writing goals. This showed me which sites I should keep and which ones I should drop from my arsenal.
Next I was able to review the ROI (return on investment). Of the sites on which I regularly added content, I was able to compare the financial return on my efforts. On sites that provided a large financial return, I increased my monthly writing goals and conversely decreased my monthly article count on those with low return.
The Joy Factor
Because writing is something to be enjoyed there is also the joy factor. The joy factor meant writing anywhere for the joy of it. If I got really jazzed about an idea and wanted to write about it, I had free license to do so. I never stopped myself from writing for the pure joy of it (as long as I continued to meet my monthly goals).
A Year of Tracking
When I first started my monthly tracking, I set goals of 80 to 85 articles a month. The sad part of it was that of those 80 or 85 articles a large portion of those articles were written for Demand Studios. October, 2010 was the worst. I wrote 123 articles and 77 went to Demand Studios.
By December I had a full year of data to play with. That data was a wakeup call. It told me that I was wasting my time writing for Demand Studios and that I should concentrate the bulk of my efforts on 6 sites; 4 I owned and 2 I did not.
Making the Write Change
I did what the numbers told me to do and immediately began to see an increase in my residual earnings. Not only am I writing less (this year’s average monthly article count from Jan to July is 37.2 per month) but I’m earning more. Of course I had to rearrange things when Panda struck, but having the raw data made it easier for me to switch gears.
As Peter Drucker said, “What gets measured gets managed.” So what I take away from this whole thing is that it doesn’t take luck to earn money online as a freelance writer, it takes planning, tracking, monitoring and of course writing.
About the Author: Felicia A. Williams is a freelance writer and blogger. She spends the majority of her time with her family and writing. If she's not writing or commenting on NJFM, she's either outside smelling the roses or writing articles for one of her other sites which include Tidbits and Stuff, BLULOW, A Dose of Health and a few other sites/blogs scattered around the internet.