The recent Panda update and how it affected Suite caused me to take a look in the mirror. I’ve decided to take a look at my writing, my writing style and whether or not my articles provide useful information.
When Michael Kedda mentioned that senior Suite 101 writers were strongly affected by the Google algorithm change, as a senior Suite writer my ears (or eyes) perked up. Hmmm, could I have caused my own demise? After all, my Suite earnings have been declining for over a year. Am I guilty of fluff, keywords stuffed, irrelevant or non informational content? I don’t think so, but I’m willing to review my body of work with a different eye.
Nobody is Perfect
I am guilty of the occasional fluff (all work and no play makes writing very boring). I might also be guilty of writing a few keyword stuffed articles. I didn’t think they were stuffed when I wrote them, but in hindsight, a few of them could be toned down a bit.
Self Evaluation and Changes
I take the Suite changes with a grain of salt, however. Although my earnings took a hit there, they’ve grown everywhere else. This leads me to ask the question: “Do I change my writing style because of one site or do I continue on my current course of writing, learning and improving?”
During my self evaluation and looking in the mirror, a Brian Tracy newsletter quote of the day came across my desk (well actually into my inbox) and it said…get this…it said:
“Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.”
— Warren Buffett, Berkshire Hathaway, CEO
It was one of those quotes that made me go, “Hmmmmmm…”
As a result of evaluating my numbers, quite a bit of soul searching and the lack of passion displayed in my most recent insurance articles, I’ve decided to step down as the Suite 101 Feature Writer. There are many talented insurance writers on Suite that can do the Feature Writer position justice. I’ve already notified Suite and the changes should be wrapped up by the end of the week.
Just for clarification, I’m not leaving Suite 101 entirely. I intend to write occasional articles as a Contributing Writer, but I don’t think it’s fair for me to hold onto a position just for the sake of holding onto it. Best wishes to the next Suite 101 Insurance Feature Writer.