For the first time since I’ve been writing for Suite 101, I took a look at my numbers. More than just the total PV’s and total revenue and percentage drop or increase from day to day or month to month, I finally looked at my progress (or lack there of) by topic.
Unfortunately, I haven’t quite figured out how to download all of the statistical information, so I sat with pen and paper and took a blurry snapshot of my numbers. As you know, depending on the camera, its tough to get a clear picture of a moving target, but I did the best I could.
Here’s What I Found
My most popular articles are articles which garner very little income. I say this because they’re on topics such as cooking, writing and green living. Traditionally, those types of articles get great page views, but poor revenue.
Of course, since they are the most popular, when they suffer a significant drop in page views, it affects my overall Suite 101 portfolio. A page view drop in traditionally low paying subject areas is a concern, but it won’t cause me to lose sleep at night.
My Own Subject Area
I was surprised to see that although I’ve cut back writing to the minimum of one a week (well, it averages out to one a week) in my FW subject area, I still continue to see an increase in page views. As I was going through the topic list and tallying the numbers, I fully expected to see a tremendous drop in my insurance page views and percentages. Not the case.
Another thing I noticed was that other business related topics in which I have articles have increased in page views over the past month (all except one which dropped by 2%). That was another pleasant surprise.
Putting 2 and 2 Together and Coming Up with 2?
I know the internet is a moving target and that nothing stays the same for more than a millisecond, but it seems that either the per click or CPM for business/finance ads have dropped significantly. Either there was a significant drop or, the previously low paying subjects such as cooking, writing and green living paid a lot more than I thought.
How else can I wrap my brain around my continually dropping Suite 101 income?
Not Giving up Yet
I’m not one to give in to defeat (nor will I spin my wheels in a losing situation), but I’ve got to come up with a new method of operation to see if I can turn this situation around. It could be nostalgia on my part because Suite 101 was my first venture into residual writing for a site that I did not own. Or, maybe it’s because I’m stubborn. What ever the reason, I don’t want to throw in the towel just yet.
In the internet world, three and a half years is a long time. I’ve got too much time vested with Suite to blow them off just yet. The fat lady may be warming her golden pipes, but she’s not singing yet.