I was wondering what I did wrong, but then I realized, it wasn’t me, it was Google.
I’ve noticed that my AdSense earnings across the board have dropped quite a bit since last November. Part of the reason for the drop is that the traffic to one of my sites has dropped by about 50% (I think it’s because I changed the format). The other part of the reason is that Google advertisers are paying less (at least they’re paying less for one of my niches; I still have more analyzing to do).
I have a few sites/blogs so it takes me a while to analyze them all. On one blog in particular, I noticed that although the traffic remained steady, the click through rate stayed pretty much the same, the earnings dropped by over 40%.
A Few Sobering Stats:
I know there are still a couple days left in January that aren’t included in the above numbers, but I don’t think a few more days will make much of a difference.
To supplement AdSense, I tried fooling around with other sources of revenue. I already use Chitika, but I decided to increase the size of my Chitika ad to compensate for the loss of AdSense revenue. I’ve found that I did earn more with Chitika, but it still didn’t makeup the difference in lost AdSense revenues.
Will the AdSense Revenue Return?
Who knows? I referred to my trusty Serenity Prayer and changed the things I could, accepted those things that I couldn’t change, brushed the dust off of my feet and moved onto the next. Who knows, maybe things will pick up later on in the year. This particular blog is new so I’m still learning the monthly and seasonal fluctuations.
In the meanwhile, to keep myself occupied, I created 3 new blogs. Hmm, 3 new blogs…I’m not so sure if I’m keeping myself occupied or punishing myself.
Just curious, has anyone else undergone a noticeable change in AdSense revenue lately?