Let’s Get Rid of Those Dreaded Belly Fat Ads!

| October 19, 2009

Over the past week or so I had been watching my Google AdSense income for one of my sites slowly decline. First it was barely noticeable until finally, the ad revenue reached an all time low. The drop was so severe I had to check to see if my website was still online.

I navigated to the site and found that it was still online it loaded relatively fast and the content was still there. My traffic is down a bit but that’s nothing new. Google has been toying with this site for years so I’ve come to expect little to no Google search engine traffic.

Still trying to figure out why the total collapse in earnings, I took notice of the ads. No matter what the subject matter, the Google ads were all about belly fat. I’m sure you’ve seen them before, “Lose 2 inches of belly fat instantly” or “Lose that Belly Fat” or “Fat Belly Diet Book” and so on.

These “context sensitive” ads were not sensitive to the context of the page. How is belly fat related to house training a pup?bellyfatad

First Logical Reaction

My first reaction was to ban the URL from displaying ads on my site. After all, Google AdSense has a place in their setup which allows bloggers to prevent certain competitors or URLs from displaying ads on the site. Under the AdSense Setup tab, there’s a link for Competitive Ad Filter. That’s where I would insert the unwanted URLs.

Once I accessed the Competitive Ad Filter section I thought why not just list the URLs displayed in the ads and my problem would be solved, right? Well, not so fast. Unfortunately, the URL displayed in the belly fat ad is not necessarily the destination page a reader is taken to upon clicking the ad.

I don’t quite understand the intricacies, but suffice it to say that banning the URL appearing in the ad would not stop the belly fat ads. I needed to find the destination URL.

My next big question was how am I going to find the destination URL if I’m not allowed to click on my own Google Ads?

Google Preview ToolGoogle Preview Tool

I searched the internet and found forums where webmasters and bloggers were complaining about the dreaded belly fat ads. I also found out that Google has had a downloadable Preview tool.  The tool displays the destination URL without having to click on the ads.

I downloaded and installed the little tool (which only works in Internet Explorer by the way), opened up Internet Explorer, navigated to the pages with the belly fat ads and right mouse clicked on the page in order to access the Google Preview tool.

The tool displayed the related ads on the page and gave me the opportunity to select the offending ads to find out their destination URL. Many times I found that the destination URL was not related to the URL displayed in the ad. As a matter of fact, it looked like some other company got in between the Google ad and my webpage. The URLs seemed to be tracking URLs such as gtracker.info or searchtracker.info or sitetrax.info. There were about three or four more, but you get my drift here. Something just wasn’t right.

Stopping the Belly Fat

I added the offending URLs to the Competitive Ad Filter of my Google AdSense account and within minutes the belly fat ads were gone. In addition to the removal of the ads, my Google AdSense income rebounded.

Getting Rid of the Belly FatBelly Fat Be Gone!

Not only do I have to keep up my running/walking/crunches and leg lift routine to stave off belly fat, I’ve got to periodically check my sites and use the Google Preview tools to keep the fat off my sites too. Oh well, a gal’s gotta do what a gal’s gotta do!

Tags: , , , , ,

Category: Advertising, Blog, Earning Money, Google, Internet, Search Engines

About the Author ()

Felicia A. Williams is a freelance writer and blogger. She spends the majority of her time with her family and writing. If she's not writing or commenting on NJFM, she's either outside smelling the roses or writing articles for one of her other sites.

Comments (9)

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  1. Andrea says:

    That makes so much sense… my revenue has been severely down this past month… and those horrid ads have been everywhere!

  2. Edwige says:

    Am I understanding this correctly that -when you post a website on google, all kinds of adds can be displayed on your pages & further, they siphon off income? Please explain, I was just digging around for info on starting a website/blog about all things green and don’t really understand how things work. Don’t worry, I know I have a lot more homework to do, but this answer may affect my approach.

    I enjoy your writing. Thanks.

    • Felicia says:

      Edwige, I’m not so sure I understand your question, but once you have a blog or website and choose to place Google ads on it, Google places advertisements on your site. The ads don’t siphon income, they add income.

      The reason for this post on Belly Fat ads is that sometimes some of the ads don’t match the content of the web page and it’s necessary to make a few modifications. Having the right ads on your blog/website means more money in your pocket.

  3. lulugirl says:

    The advice is great, but I notice you have TWO belly fat ads on this page. So I guess it’s not working?

    • Felicia says:

      Since the topic of this particular post is about belly fat, the belly fat ads here are appropriately placed.

      It’s when I write on a totally unrelated topic and get belly fat ads that I go through the process of having them removed. Here, they are welcomed. 🙂

  4. Lissie says:

    Oh funny – you are triggering belly fat ads on this page – can’t really blame Adsense though you did put it in the post title!

    • Felicia says:

      Yep, I figured that would happen. After all, I might as well give AdSense a legitimate page to display those ads. Once everyone puts an end to the ads, where else would they go? 😀

  5. Lovelyn says:

    Great job getting rid of those adds. I see them all the time on the web and they drive me nuts. I hate them.
    .-= Lovelyn´s last blog ..Ice Cream Cake Fantasy =-.

  6. Crystal says:

    Good detective work, Felicia! Thanks for the info and the link to the preview tool.
    .-= Crystal´s last blog ..Developing the Daily Aspirin Habit =-.