Monetizing a Blog with OIO Publisher Software

| September 29, 2009 | 9 Comments

OIO PublisherIf you look on the right-hand side of this blog you see ads in little squares of 125 x 125. I’m able to display those ads because I purchased a software called OIO Publisher.  It’s an ad management software.

I came across the software because as I mentioned before I want to take this blog to the next level and Google AdSense doesn’t seem to be the way for NJFM to go. My next alternative was to sell ad space.

What I like about OIO Publisher software is that it’s inexpensive ($47 without discounts) versatile and easy to install. It’s basically a WordPress plugin that needs a little configuring once activated.

Configuring OIO Publisher Software

The software comes with two basic templates and can adapt the blog’s current WordPress theme as the third template. The templates were pleasant enough, but I found I had to tweak a few things to make sure the purchase page included the information and wording I wanted. I also had a slight issue with the software’s CAPTCHA function. It conflicted with my blog’s CAPTCHA script, so I had to replace their script with mine.

Configuring also includes rewording the default emails that are sent to advertisers when they submit an ad request or receive an acceptance or rejection notification. There are also emails for reminding advertisers to pay and notifications of ad expiration.

Once you have configured the software and emails to your liking all you have to do is determine your ad rate and start selling ads. You also have the option to place your site in the OIO Publisher marketplace. Doing so gives your blog exposure to folks who are looking to buy ad space and potentially purchase one of your available slots.

OIO Publisher Advertising OptionsPurchase Page

You’re not limited to just the little square boxes on the website or writing paid reviews. You can use it to sell other products. For example, if I chose to sell an ad spot in one of my more popular posts, I could create a space, come up with the rate and place it for sale.

As the site owner, you can choose to provide weekly reports to your advertisers. I think it’s only fair for them to see how well or poorly their ads are doing. It helps advertisers to decide whether or not to renew their ad at the end of 30 days.

Making Money – Payment Options

Personally, I don’t like giving refunds, so I don’t accept payment until after the ad is approved. However, with OIO Publisher, you can immediately accept payment and allow ads to display once payment is received.

OIO Publisher – Multiple Site Licenses

Once you purchase one copy of OIO Publishing software, you can use it on multiple sites or you can install it on one site and monitor ads on multiple sites. I thought about placing ads on several sites and monitoring it from one location, but I get confused easily. It’s best if I compartmentalize things so that ads for site A will be managed on site A and so on.

Dirty Hands

After having played around with WordPress and various plugins for about a year, I am not afraid of going behind the scenes and getting my hands dirty. By that I mean I’m willing to play around with the HTML code to make things look the way I want them to. I know just enough HTML, CSS, Dirty Hands by Jo Ann McChannPHP and JavaScript to be dangerous. I can’t code a single thing, but I’m great at modifying things to put my stamp on it.

I’ve made the recommendation before and I’ll make it again, if you’re going to earn money on the internet as a freelance writer or blogger, it’s best to learn a little about HTML.

You don’t HAVE to get your hands dirty with OIO Publishing software, but as I said before, there were a few things I wanted to tweak.

Never Pay Full Price When Discounts are Available

If you’re interested in purchasing OIO software, it goes for $47 but don’t pay full price. There are always monthly coupons. For example, if you’re buying it in September, use this coupon: TERRA-NJFM. You’ll get $10 off of the software price.

Since this post is written so late in the month, I’ll place October’s discount coupon code in one of the columns on this site…wait a minute…maybe I’ll include the monthly discount code in my brand new newsletter. That means, in order to take advantage of the discount, you’ll have to sign up for the newsletter…

No, I won’t do that. Nothing is worse than being ready to buy something and having to jump through a bunch of hoops to get the discount.

My Expectations?

I’ve already earned more with OIO Publisher on this site than I have with Google AdSense, so it has already exceeded my expectations.

NJFM Memory Lane

12/6/17 Update: I originally wrote this post 8 years ago!  Wow, how time flies.  Anyway, since then I’ve allowed this blog to go dormant. As such I removed OIO Publisher from the blog.  Now that I’m back to writing online again, I’m thinking of giving it another shot.  The only difference this time is NJFM is not the thriving blog it once was. That’s okay. At least this time when I install the software and play around with configurations, no one will be affected by my mistakes.

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Category: Advertising, Blog, Earning Money, Plugins, Skills, WordPress

About the Author ()

Felicia A. Williams is a freelance writer and blogger. She spends the majority of her time with her family and writing. If she’s not writing or commenting on NJFM, she’s either outside smelling the roses or writing articles for one of her other sites.

Comments (9)

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  1. Michael says:

    It looks like you are no longer using these types of ads on this site. Is that accurate or am I just missing them? If you aren’t using it anymore I wonder how come and if you advise against it now. Thanks, Felicia.

    • Felicia says:

      Michael, I no longer use OIO but I would still recommend them. Thanks for the reminder, I might use them on a few of my other blogs. There are so many online tools that I often forget about them.

      • Michael says:

        Thanks for the reply, Felicia. I am glad to know you still consider it a worthwhile way to monetize a blog. Glad to have reminded you about it.

        It’s always nice to have so much options that you can’t even keep them all straight!

  2. Lisa says:

    ahhhh perfect, thank you so much because some of my sites aren’t working for adsense, but still get a lot of traffic. This is exciting.
    .-= Lisa´s last blog ..Putting Ads on a Blog =-.

  3. Lisa says:

    OK, so do you have to pay for each installation, or do they have a multi-domain license?
    .-= Lisa´s last blog ..How to Analyze your eHow Stats =-.

  4. Lisa says:

    That is so cool- I was looking at installing an open source ad management program to work across multiple domains, but the coding was intimidating. Thank you for sharing this program. My question is, are you NOT running it on other sites, or are you running different installations on different domains, how did you handle the “wanting to use on several sites” versus the “wanting to manage everything separately”
    .-= Lisa´s last blog ..How to Analyze your eHow Stats =-.

  5. jen says:

    Thanks Felicia!

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