What would you do if one day you woke up and found that Google dropped your site like a hot potato? Not a nice thought. That’s why you need to market your website as if Google didn’t exist. That way, if they do drop you, you still have traffic coming to your site and your business can thrive.
Many web developers create websites in an attempt to get on Google’s first page for certain keywords. There’s nothing wrong with that. Ranking on Google’s first page is a lucrative position. However, what would you do if for some unknown reason Google sandbags your site and your site starts showing up on page 200, or, even worse, what happens if they remove your site from their index all together?
If you spent your entire time developing and marketing your website to please Google exclusively, you’re pretty much up the creek with out a paddle. That’s why it makes sense to become well rounded and build a strong foundation for your web presence. If for some reason one search engine drops you, your site will have several other means of generating substantial traffic. It’s not wise to put all of your eggs in one basket.
Here are a few tips to help diversify your website’s traffic source.
- Write and submit articles to free article directories. Quality articles submitted to free article directories are well sought after. Be sure to include an appropriate bio that will encourage readers to click on your web link. As your article is posted around the internet on various websites, the likelihood of generating traffic increases.
- Join a paying article content site. In addition to submitting to free directories, submit content to sites like Suite 101, Associated Content and Helium, to name a few. In addition to sending traffic to your site through your profile and an occasional strategically placed site link, these sites also share revenue. It’s a win-win; you generate traffic and receive money for doing so.
- Join and contribute quality content in forums. If you become a contributor of quality material on forums, readers are more likely to visit your links than if you attempt to join a forum to spam the members. Become familiar with the forum before you join. Make sure you do have something to offer. Additionally, check that your signature tag is not offensive and over-the-top.
- Build a list. You can generate a list by creating an opt-in mailing list. Once the reader opts in, you have an e-mail address that you can send future quality mailings to. Keep in mind, however, if a reader wants out of your mailing list, honor the request and remove them from your list.
Create a quality newsletter that your readers want to share with their friends. You want your newsletter to go to as many people as possible.
- List your website with other search engines. Be sure that you list it with DMOZ.org. DMOZ seems to be the power behind a lot of search engines. When you submit your site to DMOZ, it is important to ensure you list your site in the proper section. DMOZ is managed and maintained manually. It is not an automated inclusion process. Editors will review your submission request. Make your editor happy by submitting your site appropriately (Anyone who has written for a living knows what its like to have an angry editor).
- Join social networking sites. Social networking sites such as Digg, Mixx, Reddit and Hugg can serve to generate traffic. Each has their own list of qualifications for submitting articles, so be sure to follow the rules. I’ve found that submitting to social networking sites have generated occasional streams of traffic. (Bloggingmix.com offers a list of more social networking sites that generate traffic )You may find an initial flurry when you first submit the article then it will then die off and settle into a steady trickling, depending on the article. Keep in mind; this is all free traffic, so take what you can get.
- Post quality comments on blogs of interest. Similar to making comments in forums, there are many blogs on the internet that accept comments and sometimes track backs links. Blogs can be a source of free advertising. Just remember, your comments should be on topic and quality.
These are a few on-line ways in which you can generate traffic. Remember, there are still many ways off line to generate traffic. When was the last time you handed out a business card?